Director, Conferences Marketing

Gartner•Irving, TX

4d•Hybrid

About The Position

The Director, North America Campaign Marketing is a strategic leader responsible for translating Gartner C-Level Communities’ global marketing strategy into scalable, high-impact campaigns across North America. This role leads a team of Campaign Marketing Managers focused on driving qualified demand, executive engagement, and community growth across Gartner’s CIO, CISO, CDAO, CFO, CHRO, and CSCO communities. As a player-coach, this leader will combine strategic oversight with hands-on execution; ensuring campaigns are insight-driven, audience-centric, and aligned to Gartner’s standards of excellence.

Requirements

8–12 years in B2B campaign marketing, demand generation, or integrated marketing, preferably in a subscription, insights, or services-based business
Experience marketing to senior executive audiences (C-suite strongly preferred)
Proven success leading high-performing marketing teams and delivering measurable business results
Experience operating within a global, matrixed organization
Strong strategic mindset with the ability to connect research insights to marketing execution
Deep expertise in audience segmentation, persona development, and lifecycle marketing
Data-driven with strong analytical and performance management skills
Exceptional stakeholder management and ability to influence across functions
Comfortable operating at both strategic and tactical levels
Strong communication skills with the ability to articulate impact to senior leaders

Responsibilities

Translate global marketing strategy into a North America campaign approach that supports business growth and community expansion
Lead development of role-based, persona-driven campaign strategies grounded in Gartner research and client priorities
Deliver integrated, multi-channel campaigns that drive: Qualified leads, C-level engagement, Community registrations and participation
Operationalize segmentation strategies that reflect industry, role, and buying group dynamics
Manage and develop a team of North America Campaign Marketing Managers
Serve as a player-coach, actively contributing to campaign strategy while elevating team performance
Foster a culture of accountability, collaboration, and continuous improvement
Establish clear performance expectations aligned to business outcomes and C-level member impact
Collaborate closely with Community Program teams to align marketing with C-level engagement strategies and member value
Partner with the International Campaign Marketing Lead to ensure consistency with global standards while helping to adapt for regional variances
Work cross-functionally with Community, Content, Marketing Operations, Database, Design, Product, and Analytics to align priorities, messaging, and performance goals
Own North America campaign performance with a focus on: Qualified Inbound lead contribution, Conversion rates and funnel efficiency, C-level audience growth and engagement
Leverage data, testing, and insights to continuously optimize campaign effectiveness
Communicate performance, insights, and recommendations to senior stakeholders
Develop scalable frameworks and best practices for campaign execution across your NA portfolio of C-level communities
Ensure alignment with Gartner C-level Communities’ marketing operations, tools, and governance standards
Identify opportunities to improve efficiency, personalization, and speed to market