Director, Community Marketing

Bentley Systems • Uwchlan Township, PA

84d • Hybrid

About The Position

Bentley is seeking a strategic, creative, and dynamic community marketing leader to help shape and execute the next evolution of our community experience. This role will translate Bentley’s broader community vision into a clear strategy, roadmap, and operating model for engaging users, developers, technical audiences, and customers across our community ecosystem. The Communities Hub will be a core pillar, but this leader must think beyond a single owned platform, understanding where Bentley users already gather, learn, share, and influence one another, and helping Bentley show up in ways that are valuable, credible, and connected. This is a senior player-coach role for someone who can lead a small team, bring structure to ambiguity, move quickly, and turn strategic direction into focused execution. The right person will understand how community supports top-to-middle funnel user and customer engagement while creating stronger pathways into advocacy, executive & advisory engagement, and other high-value customer experiences. As Bentley evolves in a world shaped by AI and changing user expectations, this leader will also help identify how AI can make community more useful, personalized, scalable, and insight-driven over time.

Requirements

• 10+ years of experience in community, community marketing, developer community, digital engagement, platform strategy, customer engagement, or related roles.
• Proven experience building, scaling, or evolving community ecosystems across owned platforms, external communities, technical forums, user networks, events, and peer-led spaces.
• Experience partnering with social, content, product, developer relations, and advocacy teams to engage audiences across both owned and external community touchpoints.
• Experience supporting developer or technical audience engagement through programs such as hackathons, DevDays, meetups, technical communities, user groups, or community platforms.
• Experience using or exploring AI to improve community, digital engagement, content discovery, personalization, support, insights, or scalable user journeys.
• Comfortable operating in build-mode: able to bring structure to ambiguity, move quickly, make thoughtful decisions with imperfect information, and refine as the strategy evolves.
• Strong strategic operator who can take a broader vision, make it sharper, and translate it into a practical plan the team can execute.
• Creative and outside-the-box thinker who brings fresh ideas while still creating focus and operational clarity.
• Strong people leader who can coach a small team, set direction, and build momentum in a fast-moving, matrixed environment.
• Strong communication and influence skills, with the ability to bring stakeholders along and make community feel strategically important.

Nice To Haves

• Experience in a platform, SaaS, developer, open ecosystem, open-source, startup, or scale-up environment is a plus

Responsibilities

• Translate Bentley’s community vision into a clear strategy, roadmap, and operating rhythm.
• Develop a deep understanding of Bentley users, developers, and technical audiences, including where they already engage across Bentley-owned spaces, external communities, technical forums, practitioner networks, industry groups, peer communities, events, and in-person spaces.
• Shape a connected community ecosystem that brings together the Communities Hub, user groups, developer programs, peer engagement, community-led content, in-person activations, and advocacy pathways.
• Partner with the social media team to identify community-relevant social spaces and determine how Bentley can participate in ways that are credible, useful, and aligned to the broader social strategy.
• Position the Communities Hub as a trusted front door where users can discover content, access resources, engage with Bentley, connect with peers, and participate in relevant programs.
• Build a top-to-middle funnel community approach that supports discovery, education, engagement, peer connection, and long-term relationship building.
• Serve as the corporate marketing point person for developer community engagement, partnering across product, developer relations and technical teams.
• Help scale and connect developer-focused initiatives such as DevDays, hackathons, technical community programs, and community hub experiences.
• Work cross-functionally to improve the developer journey within Bentley and ensure technical audiences have clearer pathways to resources, programs, content, and connection.
• Explore how AI can improve community discovery, onboarding, personalization, content recommendations, peer connection, support pathways, and insight generation.
• Ensure Bentley’s community approach reflects where the company is going as a platform company in a world increasingly shaped by AI and open ecosystems.
• Develop the strategy and execution plan for community-led programs across the Communities Hub, user groups, digital engagement, peer connection, meetups and selective in-person activations.
• Create a more connected model across community programs so they feel intentional, valuable, and aligned to broader customer engagement goals.
• Lead and develop a small, high-impact team responsible for community programming, platform experience, and user group engagement.
• Operate as a player-coach, setting clear priorities and standards while guiding the team toward strong execution.
• Use community insights, feedback, and engagement patterns to inform programming, communications, product engagement, and future investment.

Benefits

• A great Team and culture
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
• An attractive salary and benefits package
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed