Director, Communications

Yerba Madre•Los Angeles, CA

3d•Hybrid

About The Position

The Director, Communications will help establish Yerba Madre as a natural and organic source of energy through distinctive, credible, and inspiring stories rooted in the company’s heritage, brand DNA, product benefits, and regenerative practices. The role connects the benefits of yerba mate with the brand’s spirit to build awareness, deepen consumer connection, and invite people to join its regenerative movement. As guardian of the brand voice, the Director translates this positioning into an integrated, multichannel communications strategy and maintains brand integrity across platforms. The Director leads media relations, storytelling, internal communications, and crisis planning, partnering closely with Marketing, the Impact team, senior leaders, and other stakeholders. The role manages communications content and channels, develops corporate and employee messaging, oversees campaign and content production, evaluates engagement, and leads a communications team. The position is required to work onsite at the company’s downtown Los Angeles office three days per week.

Requirements

MBA or advanced degree in communications, marketing, or a related field.
At least 10 years of communications experience demonstrating increased responsibility.
At least 5 years of experience working for a well-known food and/or beverage brand.
Previous involvement in an impactful cause- and mission-based marketing campaign.
Extensive list of media contacts.
Awareness of and proficiency with communications technologies.
Strong track record as a manager and mentor.
Experience developing disruptive communications plans.
Strong verbal and written communication skills.
Ability to collaborate, influence, and work effectively as part of a cross-functional team and interact at all organizational levels, including with shareholders and board members.

Responsibilities

Develop and steward a distinctive brand voice rooted in Yerba Madre’s heritage and brand DNA, maintaining brand integrity across platforms.
Enhance corporate reputation and brand equity through long-term outreach campaigns that build recognition and loyalty.
Develop and drive a multichannel communications strategy positioning Yerba Madre as a natural and organic source of energy.
Engage consumers, media, athletes, artists, activists, investors, nongovernmental organizations, employees, and other audiences.
Build strategic alliances and commercial initiatives with media channels and partners.
Manage media relations and develop relationships with media members, influencers, and community leaders.
Manage communications materials, track engagement across platforms, and use data to guide decisions.
Manage the company’s presence at industry events, trade shows, and conferences.
Lead project management, corporate communications, crisis communications, and preemptive crisis planning.
Develop overarching messaging connecting the company’s heritage, brand DNA, product benefits, and regenerative practices.
Earn media endorsements and syndication to build media assets and strengthen brand positioning.
Build audience-centric activation plans integrating media coverage, owned and social content, opinion-leader engagement, and partner amplification.
Coordinate and activate Yerba Madre’s channels and develop tailored content for relevant channels.
Create distinctive brand stories and assist with digital, video, audio, and print content.
Engage consumers year-round through company-owned and community-generated content.
Produce and distribute digital and traditional content, coordinating productions and audience-specific distribution across relevant channels.
Build authentic connections with diverse audiences and conduct quality assurance, analysis, and success measurement.
Establish organizational messages and an internal communications strategy in conjunction with senior managers and the CEO.
Communicate organizational initiatives and projects to employees and stakeholders.
Use social media for internal employee communications and draft messages or scripts for senior executives.
Ensure internal messages are consistent across channels and departments, and aligned with external communications.
Respond to employee feedback and adjust communications content as needed.
Manage internal communications responses to crises affecting the organization’s perception or reputation.
Advise senior executives about developments throughout the organization.
Lead and mentor a diverse communications team, create its budget, and ensure compliance.
Develop and foster national and global training to improve content quality and employee and partner skills.
Motivate cross-functional teams to deliver high-quality content, media insights, media products, and internal and external communications.
Partner with Marketing to build brand awareness and product understanding through communications.
Ensure quality control of all information released.