Director, Communications

CMMB•,

10d•Remote

About The Position

The Communications Department is responsible for creating and implementing the success of CMMB’s marketing, communications (external and internal), and brand efforts to ensure that CMMB is recognized nationally and internationally, to generate and optimize revenue, and to develop and market impactful programs that achieve CMMB’s mission, vision, and strategic plan. The Director of Communications will lead a team that designs, creates, and executes communications strategies and plans that promote CMMB’s messaging and brand, and showcase the impact of its work to internal and external audiences. They will manage and lead multi-channel promotional strategies and integrated campaigns that tell the CMMB story, drive engagement, and fundraising efforts. The Director of Communications will oversee the team responsible for advertising and branding, content creation, digital communications, thought leadership, and social media to raise brand awareness across multiple audiences. The position requires strategic thinking, leadership, innovative ideas, exceptional writing and editing skills, and the ability to convey complex ideas clearly through consistent messaging and storytelling.

Requirements

Bachelor’s degree in communications, English, Journalism, Marketing, Public Relations or a similar field.
10+ years of well-rounded professional experience in branding and communications, preferably with an international non-profit organization.
Minimum of 5 years of progressive leadership and management experience required.
Strong project management, interpersonal, organizational, and communication skills.
Experience developing and implementing communications strategies.
Passion for storytelling.
Practical knowledge and hands-on experience with content management systems, graphic design programs, media and social media monitoring databases, and project management software; understand trends in digital and social media; deep knowledge of marketing copywriting, compliance, and trends across various forms of media.
Strategic skills and the ability to translate these skills into operational plans, ensuring we have a competitive advantage and ensure best practices.
Highly collaborative style; commitment to work jointly with the following stakeholder groups: staff, board members, volunteers, donors, program participants, vendors, and other supporters.
Self-starter, able to work independently, and entrepreneurial; enjoys creating and launching new initiatives.
Ability to travel locally and internationally 10% – 20% of the time.
Excellent interpersonal skills and proficiency in English (oral and written; French and Spanish a plus).
Proficiency in Microsoft Office and other technology systems.
Must be authorized to work in the United States.
Comfortable working for a faith-based organization.
Able to demonstrate CMMB’s core values in action: Collaboration, Love, Excellence, Accountability, and Respect

Nice To Haves

Master’s degree preferred.

Responsibilities

Continue to refine the brand voice and maintain brand integrity; ensure the consistency of CMMB messaging and tone of voice among internal and external stakeholder groups and across platforms.
Develop, lead, and execute the organization’s advertising campaigns, including digital ad promotions, to increase brand awareness. Track, measure, and report on the impact of the advertising strategy.
Create and distribute branded templates for presentations, websites, reports, merchandise, and other materials to global staff and volunteers.
Develop, guide, and execute the communications strategy and the annual communications plan to advance CMMB’s strategic goals and brand identity.
Work closely with the Strategy, Marketing, and Global Communications teams to coordinate these efforts.
Create and implement compelling campaigns and special initiatives with emotive and motivating stories and materials to strengthen CMMB’s brand, advocacy, thought leadership, and fundraising efforts.
Form strong relationships with staff in country offices, affiliate offices, Access to Medicines program/NCDI partners, donee recipients, corporate and other partners in the network; collaborate with communications leads to develop and implement integrated communications strategies across the globe.
Collaborate with members of the Development team on communications strategy for donor cultivation, acquisition, engagement, and retention, including marketing, major gifts, grants, and planned giving.
Support the creation of compelling campaigns across all channels to reach new audiences, increase the number of supporters, and build loyalty. Work with the team to coordinate campaign and content implementation across channels and segments.
Author key messages, talking points, and positioning statements; train senior leaders, staff, and volunteers on organizational messaging.
Provide leadership to the team, coordinating and researching opportunities for author and co-authorship of white papers, book chapters, op/eds, and other opportunities, as relevant.
Identify conferences, forums, or other events where CMMB leadership and experts can speak to the organization’s work, issues, or campaigns. Oversee the development of global collateral and promotional materials, supporting CMMB’s presence at conferences, meetings, and events.
Build and strengthen relationships with journalists, with an emphasis on reaching new audiences.
Collaborate with program experts, country leadership, and Executive Team members to develop an advocacy and thought leadership communications strategy that aligns with the organization’s brand and mission.
Provide leadership and strategic direction to evolve and refresh the website.
Oversee content and design updates to the website, with input across departments.
Provide direction on donor experience and fundraising campaigns across the website.
Support the website updates and hosting for CMMB’s five country offices and affiliates.
Advise on a global social media and content strategy and plan to increase CMMB visibility and engagement among different audiences and across channels.
Recruit, develop, manage, and retain talent within the communications team.
Supervise three direct reports, as well as interns and volunteers, as needed.
Oversees the team that is responsible for content creation and digital communications to make sure messaging aligns with the brand.
Effectively communicate organizational priorities, strategic direction, and results with direct reports for continued commitment and active engagement.
Assess and improve the processes and systems within the department to maximize the effectiveness and efficiency of staff time.
Develop a measurement and evaluation plan to assess the impact of the department’s work and to help inform strategy.
Provide direction, performance goals, and regular feedback to ensure department goals and targets are met.
Select and manage agencies, consultants, and vendors.
Develop and manage a budget to support the department’s plan.