Director, Communication Services, Workbased Learning - Temporary Full time Staff Assignment

Houston Community College • Houston, TX

12d • Onsite

About The Position

Works cooperatively and in alignment with the System and the System Communications Office and is responsible for marketing and promotion of the College, advancing community engagement events, and supervising related staff. This role is responsible for the planning, directing, and coordinating all aspects of the College’s community engagement efforts, marketing, and communications activities, including producing collateral in coordination with and in support of the System’s goals and objectives. The position is also responsible for the development of a comprehensive marketing plan that meets the College’s goals in alignment with the strategic priorities of the institution, and for designing and producing collateral for the College, including regular publications for internal College audiences, in alignment with System standards. The Director will work with the President to develop College-specific marketing programs and enhance awareness within the community. This role also involves developing and maintaining relationships with key media representatives and working with local community media to promote and advertise College activities, services, programmatic offerings and successes. The Director will act as College liaison to the media, under the direction of the President and in accordance with System protocols. Additionally, the role involves working with appropriate College personnel in developing promotional materials, obtaining required information and photography, and ensuring all College collateral and messaging conforms to HCC brand standards. Speech writing and special events management are also key responsibilities, as directed by the President. The Director will supervise the work of the Community Outreach Coordinator and Office Assistant at the College and maintain a list of community leaders, associations and/or groups, and media personnel. Regular evaluations of the College’s communications, marketing and public relations will be prepared with recommendations to the President and Associate Vice Chancellor of Communications & Marketing. The role requires incorporating the use and reporting of metrics to assess, compare, and track performance of marketing campaigns, community engagement events, and other relevant work. Regular meetings with relevant personnel are expected to strategically assess opportunities for the benefit of students. Participation in various external organizations is also part of the role to enhance the institution’s standing in the community. Other duties, tasks and assignments as required.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, Public Affairs or a related field required
• 5 years experience in Marketing, Public Relations, Communications, Public Affairs, or a similar field required
• Valid Texas Driver License
• MS Office Programs
• Information Management System
• Budget Management

Nice To Haves

• Experience in writing and publishing feature stories and news releases preferred
• Houston Press and Media Outlets and Personnel preferred
• Bilingual preferred

Responsibilities

• Planning, directing, and coordinating all aspects of the College’s community engagement efforts, marketing, and communications activities, including producing collateral in coordination with and in support of the System’s goals and objectives.
• Development of a comprehensive marketing plan that meets the College’s goals in alignment with the strategic priorities of the institution.
• Designing and producing collateral for the College, including regular publications for internal College audiences, in alignment with System standards.
• Working with the President to develop College-specific marketing programs and enhance awareness within the community.
• Development and maintenance of relationships with key media representatives (e.g., reporters, editors, managers, newspapers and community relations personnel, technicians and staff).
• Working with local community media to promote and advertise College activities, services, programmatic offerings and successes.
• Acting as College liaison to the media, under the direction of the President and in accordance with System protocols.
• Working with appropriate College personnel in developing promotional materials; including obtaining required information and photography for inclusion into relevant messages while ensuring that all College collateral and messaging conforms to HCC brand standards via the brand review/approval process.
• Speech writing and special events management, as directed by the President.
• Supervising the work of the Community Outreach Coordinator and Office Assistant at the College and maintaining a list of community leaders, associations and/or groups, and media personnel for the effective use of the College.
• Preparing regular evaluations of the College’s communications, marketing and public relations with recommendations to President and Associate Vice Chancellor of Communications & Marketing.
• Incorporating use and reporting of metrics to assess, compare, and track performance of marketing campaigns, community engagement events, and other relevant work, which advance the College and its goals including, but not limited to increase of enrollment, retention, transfer, and graduation rates.
• Meeting regularly with relevant personnel (Associate Vice Chancellor for Communications & Marketing, other Directors of Communication Services and others) to strategically assess opportunities with the intent of incorporating the same for the benefit of students at the respective Colleges and the System.
• Participating in various external organizations (e.g., chambers, associations, business groups) and sharing knowledge acquired to enhance the institution’s standing in the community.
• Performing other duties, tasks and assignments as required.

Benefits

• Promotes opportunities for their professional growth and development
• Provides a positive working and learning environment that encourages involvement, innovation, and creativity.

What This Job Offers

• Job Type: Full-time
• Career Level: Director