Director, Commercial Strategy

Liquidia•,

About The Position

The Director of Commercial Strategy leads new product planning and long‑range commercial strategy to drive future portfolio growth and strengthen brand positioning. This role integrates market insights, competitive intelligence, and product value strategy to inform early commercial assessments, shape clinical and development priorities, and guide strategic planning for pipeline assets as they progress toward commercialization.

Requirements

Bachelor’s degree required in Marketing, Business, Life Sciences, or a related field
10+ years of progressive experience in pharmaceutical or biotechnology commercial roles
Significant experience in strategic marketing, commercial strategy, brand management, and/or new product planning
Deep understanding of pharmaceutical commercialization, including brand strategy, lifecycle management, new product planning
Strong understanding of clinical development processes, evidence-generation strategies, labeling considerations, and regulatory pathways.
Analytical and insights capabilities—proficiency in interpreting qualitative and quantitative market research, competitive intelligence, and performance analytics
Financial acumen—comfort with forecasting models, scenario planning, and business case development for lifecycle or pipeline investments
Ability to thrive in small company environment

Nice To Haves

Experience in rare disease, especially Pulmonary Hypertension, is a plus

Responsibilities

Direct Commercial new product planning and lifecycle strategy.
Provide input into future product development, specifically L606 BID Treprostinil.
Integrate global market insights, financial opportunity, and portfolio strategy to optimize future commercial opportunity.
Shape upstream clinical development strategy for Phase III and IV studies.
Translate unmet needs and financial value into endpoint/label discussions, patient population strategy, and evidence-generation plans to maximize future label strength and access potential.
Participate in the annual Brand Planning process for Yutrepia, establishing positioning, core messaging, and strategic objectives across HCP, patient, and payer stakeholders.
Track market intelligence for the PH landscape, monitoring market volume and share trends, competitor pipelines.
Synthesize insights into decision-ready recommendations.
Perform market research to support brand planning, new product planning, and input into clinical development.
Act as the commercial voice on cross-functional product teams for programs in development.
Integrate with Medical Affairs, Regulatory, Market Access, Commercial Analytics, Finance, and Business Development.