Director, Commercial Franchise - RCCB

The Coca-Cola Company • Chicago, IL

1d • Hybrid

About The Position

This role helps develop and executes channel marketing and commercial programs including product promotion, sales channels and pricing. It focuses on identifying and leading channel campaigns with partners, mentoring other channel teams, and may coordinate special channel initiatives and events. The position is an individual contributor role that guides others in resolving complex issues in specialized areas based on existing solutions and procedures, working independently with guidance only in the most complex situations. The products are available in more than 200 countries and territories, brought to consumers through a network of independent, Company-owned or controlled bottling plants, as well as distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to customers and vending partners.

Requirements

• Bachelor’s degree in Business, Marketing, Management
• 5 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.
• Experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
• Experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.
• Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
• Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
• Excellent relationship building skills, as well as strategic leadership abilities.
• Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

• Master’s degree is preferred.
• Distribution center knowledge is ideal.
• The ability to influence outcomes and be persuasive are ideal.

Responsibilities

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders.
• Manages discretionary budgets based on regional need.
• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
• Standardizes common approach to capability building based on bottler segmentation.
• Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.
• Coordinates training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
• Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
• Be the SME for Large Store, Small Store and FSOP Channel Plans and work with respective Directors and their sales teams at the bottlers to execute the plan.
• Participate in all channel planning routines from Atlanta.
• Provides Bottler performance feedback to Franchise Leadership “serving as voice of the market.”
• Monitors market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
• Work with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.
• Ensure all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.
• Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Exposure to World Class Leaders
• Iconic Brand
• Learning Culture
• Access to resources such as LinkedIn Learning and management programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees