Director of Realty Franchise

Magnolia•Waco, TX

9h•Onsite

About The Position

The Director of Realty Franchise Business Development is responsible for leading, growing, and elevating Magnolia Realty through improved profitability, disciplined franchise expansion, and strategic integration into the broader Magnolia brand. This role sets the strategic direction for the realty franchise portfolio, ensures franchise performance and accountability, and activates Magnolia’s brand, marketing, technology, and operational teams to support long-term growth. This leader will work closely with headquarters teams to drive brand consistency, geographic real estate strategy, marketing activation, sponsorship alignment, and technology implementation across the realty ecosystem. They will also partner closely with each franchise leader to support growth trajectories, ensure operational readiness, uphold brand and cultural standards, and manage financial obligations and reporting requirements. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Chief Operating Officer and has supervisory responsibilities.

Requirements

Bachelor's degree from a 4-year college or university required
8–10+ years of leadership experience in franchise operations, real estate, multiunit business management, or related fields.

Responsibilities

Develop and execute the strategic growth plan and long-term vision for Magnolia Realty franchises, balancing profitability, expansion, and brand integration
Provide leadership, coaching, and accountability to franchise partners on financial performance, royalty/fee payments, operational standards, and brand compliance
Build growth roadmaps with franchise partners and conduct regular business reviews covering competitive analysis, sales, profitability, operational gaps, and cultural alignment
Partner with Brand, Marketing, and Creative teams to bring the Magnolia ethos to life across realty markets through campaigns, sponsorships, strategic events, and high-visibility brand initiatives
Build and manage the support infrastructure for franchise success, including onboarding, training, compliance, and performance management
Oversee operations of Magnolia short-term rental properties, maximizing profitability while upholding brand standards for guests
Lead technology adoption across franchises by partnering with Technology and Operations teams to deploy systems that improve efficiency, transparency, and data-driven decision-making
Serve as the central connector between franchise operations and internal Magnolia teams (Brand, Marketing, Technology, Legal, People, Finance, Operations) to ensure alignment and consistent execution
Own KPIs for franchise health, profitability, customer experience, and brand adoption, using data to identify trends, risks, and growth opportunities
Drive continuous improvement across people, processes, brand experience, and operational effectiveness
Perform other duties as assigned