Director, Commercial Franchise
About The Position
The Coca-Cola system operates through a powerful network of bottling partners, bringing our portfolio to life across every channel and community. Within this system, the Franchise Commercial team plays a critical role in translating strategy into market-winning execution . The Director, Franchise Commercial is a leader within the Franchise organization, accountable for end-to-end strategy and commercial performance across assigned categories and channels . This role will own the connection between commercial strategy, bottler execution, and marketplace results , ensuring we deliver balanced growth across revenue, volume, mix, and transactions . This leader will operate at the intersection of strategy and execution , partnering closely with Coca-Cola Consolidated, cross-functional teams, and system leaders to drive clarity, focus, and impact in the market .
Requirements
- Bachelor’s degree required; MBA or advanced degree preferred
- 7+ years of experience in CPG, beverage, or relevant industries , across commercial, sales, RGM, or general management roles
- Strong experience working with or within franchise, strategy, or commercial teams
- Proven track record of driving results in complex environments
- Deep understanding of channel strategy, customer dynamics, and in-market execution levers
- Experience leading planning routines and cross-functional alignment
- Strategic mindset : Focuses on future and growth, not just what looks good on paper
- High ownership : thinks and acts like a business owner with end-to-end accountability
- Influence without authority : able to align and mobilize bottlers and cross-functional leaders
- Structured and clear : simplifies complexity into actionable plans and priorities
- Strong commercial instincts : understands how to drive growth
- Collaborative but challenging : builds strong relationships while raising the bar
Responsibilities
- Lead Planning & Stewardship Routines
- Accelerate Key Growth Initiatives (“Big Bets”)
- Strengthen Execution Capabilities
- Lead Market Street Challenge
- Enable System Alignment & Governance
- Drive Targeted Commercial Execution (On-Premise Focus)
Benefits
- Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
