Director, Commercial Franchise
About The Position
The Coca-Cola system operates through a powerful network of bottling partners, bringing our portfolio to life across every channel and community. Within this system, the Franchise Commercial team plays a critical role in translating strategy into market-winning execution. The Director, Franchise Commercial is a leader within the Franchise organization, accountable for end-to-end strategy and commercial performance across assigned categories and channels. This role will own the connection between commercial strategy, bottler execution, and marketplace results, ensuring we deliver balanced growth across revenue, volume, mix, and transactions. This leader will operate at the intersection of strategy and execution, partnering closely with Coca-Cola Consolidated, cross-functional teams, and system leaders to drive clarity, focus, and impact in the market.
Requirements
- Bachelor’s degree required; MBA or advanced degree preferred
- 7+ years of experience in CPG, beverage, or relevant industries, across commercial, sales, RGM, or general management roles
- Strong experience working with or within franchise, strategy, or commercial teams
- Proven track record of driving results in complex environments
- Deep understanding of channel strategy, customer dynamics, and in-market execution levers
- Experience leading planning routines and cross-functional alignment
- Strategic mindset: Focuses on future and growth, not just what looks good on paper
- High ownership: thinks and acts like a business owner with end-to-end accountability
- Influence without authority: able to align and mobilize bottlers and cross-functional leaders
- Structured and clear: simplifies complexity into actionable plans and priorities
- Strong commercial instincts: understands how to drive growth
- Collaborative but challenging: builds strong relationships while raising the bar
Responsibilities
- Lead Planning & Stewardship Routines
- Accelerate Key Growth Initiatives (“Big Bets”)
- Strengthen Execution Capabilities
- Lead Market Street Challenge
- Enable System Alignment & Governance
- Drive Targeted Commercial Execution (On-Premise Focus)
Benefits
- Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
