Director, Commerce Strategy, Intelligence & Demand Creation
About The Position
Since 1869, Campbell's has connected people through food they love, stewarding iconic brands like Campbell’s, Goldfish, and Pepperidge Farm. This role offers the opportunity to make a difference, grow, innovate, and inspire within a purpose-driven company. The Director will lead and shape the enterprise Commerce and Omni Commerce strategy and long-term roadmap, translating capabilities into measurable demand and customer impact. This involves championing agentic, AI-enabled, and next-generation commerce models to redefine discovery, conversion, and loyalty, and building the future commerce organization, operating model, and capabilities.
Requirements
- Bachelor’s degree required
- 10+ years of experience in Commerce, eCommerce, Omni Commerce, Digital Strategy, or Analytics roles
- Strong understanding of digital shelf execution, analytics, retail media, and marketplace dynamics
- Proven ability to lead large‑scale, cross‑functional, enterprise initiatives
- Exceptional strategic thinking, analytical rigor, and executive communication skills
Nice To Haves
- Advanced degree (MBA or equivalent)
- Experience shaping or deploying AI‑enabled or agentic commerce capabilities at scale
- Background building enterprise analytics frameworks and performance governance models
- Experience designing future‑state commerce operating models and capability roadmaps
Responsibilities
- Lead and shape the enterprise Commerce and Omni Commerce strategy and long‑term roadmap aligned to growth priorities
- Serve as the enterprise commercial interface, translating capabilities into measurable demand and customer impact
- Champion agentic, AI‑enabled, and next‑generation commerce models that redefine discovery, conversion, and loyalty
- Build the commerce organization, operating model, and capabilities of the future
- Lead enterprise Commerce and Omni Commerce strategy and roadmap
- Drive three‑year strategic planning, prioritization, and Annual Operating Plan (AOP) integration
- Own the enterprise Agentic Commerce roadmap and future‑of‑commerce vision
- Identify, pilot, and scale AI and agentic use cases that improve discovery, conversion, and loyalty
- Lead the Digital Shelf team and partner closely with Search, Media, and Analytics teams
- Own enterprise commerce KPIs, dashboards, and performance frameworks
- Translate analytics into actionable insights across customers and categories
- Ensure a consistent enterprise view of commerce performance
- Define enterprise standards for online availability, assortment, pricing, and fulfillment
- Lead visibility into online availability and in‑stock performance
- Partner cross‑functionally to enable seamless commerce launches and execution
- Build the Omni Commerce e‑Category Management (e‑CatMan) and Customer Field Support model of the future
- Drive enterprise commerce capability building, including training and playbooks
Benefits
- Medical insurance
- Dental insurance
- Short and long-term disability
- AD&D insurance
- Life insurance (for individual, families, and domestic partners)
- Matching 401(k) plan
- Immediate 401(k) vesting
- Unlimited sick time
- Paid time off
- Holiday pay
- Free access to the fitness center (if in WHQ)
- Access to on-site day care (operated by Bright Horizons)
- Company store access
- “Campbell’s Cares” program (matches employee donations and/or volunteer activity up to $1,500 annually)
- Variety of Employee Resource Groups (ERGs)
- Competitive health benefits
- Competitive wellness benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
