Demand Creation Lead, Amazon

Kimberly-Clark•Bellevue, WA

22h•Hybrid

About The Position

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® at Kimberly-Clark. This role offers innovation, growth, and the chance to make a real impact by contributing to "Better Care for a Better World." The Demand Creation Lead will bring professional expertise, talent, and drive to building and managing a portfolio of iconic, ground-breaking brands, helping to deliver better care for billions of people around the world. The position involves leading strategic marketing planning and execution to drive holistic demand creation across the Adult and Feminine Care (AFC) Amazon business, integrating retail media, organic levers, and enterprise media partnerships to both create and capture demand. The lead will own brand strategy on Amazon, influencing shoppers across the full path to purchase and ensuring a cohesive, full-funnel approach, while also providing marketing and consumer expertise to support the development of integrated business plans that efficiently deliver volume, share, and profit objectives. Strengthening strategic partnership with Amazon by aligning brand imperatives to customer business models and delivering actionable insights and thought leadership is also a key aspect of the role. In this professional role, the focus will be on winning with consumers and the market, while prioritizing safety, mutual respect, and human dignity.

Requirements

5+ years’ experience in consumer promotion, field sales and marketing.
Experience should include consumer packaged goods (CPG) industry.
Minimum 1+ years experience in Amazon or performance media, ideally with budgets $10M+

Nice To Haves

Master’s degree or MBA is preferred.
Experience working with large retail accounts is preferred.

Responsibilities

Lead strategic marketing planning and execution to drive holistic demand creation across the Adult and Feminine Care (AFC) Amazon business, integrating retail media, organic levers, and enterprise media partnerships to both create and capture demand.
Own brand strategy on Amazon, influencing shoppers across the full path to purchase and ensuring a cohesive, full‑funnel approach.
Provide marketing and consumer expertise to support the development of integrated business plans that efficiently deliver volume, share, and profit objectives.
Strengthen strategic partnership with Amazon by aligning brand imperatives to customer business models and delivering actionable insights and thought leadership.
Lead cross‑functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising to deliver holistic demand creation strategies.
Actively participate in Digital Pods to drive cross‑functional objectives, accelerate decision‑making, and ensure coordinated execution across media, content, and commerce.
Develop insight‑led, full‑funnel programs that integrate retail media, organic levers (Brand Stores, PDPs, content), and enterprise media partnerships to create and capture demand across the Amazon ecosystem.
Partner with agencies and Amazon Advertising to design, activate, and optimize strategies that ladder to brand and customer objectives.
Build and scale a strong test‑and‑learn culture by defining customer‑specific learning agendas, executing experiments, and applying data‑driven insights to continuously improve performance.
Lead annual Amazon marketing strategy, plan, and budget development; strategically allocate investment to balance demand creation and demand capture while delivering volume, share, and profit targets.
Own new product and category marketing strategies across Adult Care and Feminine Care to drive sustainable growth and support brand equity.
Serve as the primary customer contact for demand creation, insights, and joint business planning, strengthening partnerships through collaborative programs and shared growth initiatives.
Provide Digital Commerce leadership and strategic thought partnership within the broader marketing organization, delivering clear POVs, actionable insights, and recommendations to inform enterprise decision‑making.
Own on‑site retail media, affiliate, and organic demand levers, and collaborate with social, national, and video teams to ensure cohesive full‑funnel strategies and a seamless end‑to‑end customer journey into Amazon.
Set optimization and measurement direction for demand creation efforts, defining success metrics, learning agendas, and decision frameworks; partner with analytics and agency teams to interpret performance reporting and translate insights into clear optimization actions and strategic recommendations.