Director Capital Markets Marketing

Bader•Saint Louis Park, MN

3h•$150,000 - $150,000

About The Position

Bader has been successfully managing rental communities in the Twin Cities of Minneapolis and St. Paul for more than 50 years and is one of the largest locally owned property management firms in Minnesota. This opportunity allows you to utilize your skills at Bader [https://www.badercompanies.com/]. We encourage you to apply today, and look forward to talking with you.

Requirements

Investor Marketing & Capital Raising Support
Digital Marketing Leadership
Content Development & Brand Communications
Social Media & Community Engagement
Event Planning & Investor Engagement
Analytics, Reporting & CRM Management
Company Initiatives & Strategic Leadership

Responsibilities

Develop, own, and lead the go-to-market strategies supporting investor acquisition, engagement, and fundraising initiatives determining audience strategy, positioning, messaging, channels, and campaign approach designed to expand Bader's investor base and increase qualified investor inquiries.
Develop and manage targeted digital advertising campaigns to support capital raising and investor outreach initiatives.
Create and maintain investor-facing marketing materials including company overviews, investment summaries, project highlights, presentations, and track record reporting.
Support executive leadership with investor communications, talking points, presentations, and audience-specific messaging.
Collaborate with Capital Markets, Asset Management, Development, Acquisitions, and Executive Leadership teams to ensure consistent messaging across all investor touchpoints.
Collaborate with Capital Markets and executive leadership to translate investor needs, market feedback, and business objectives into marketing strategies that strengthen the investor experience and support conversion.
Lead and oversee strategic direction for digital marketing strategies that increase awareness, engagement, and lead generation among prospective investors, including channel strategy, audience segmentation, lifecycle communications, automation, and optimization.
Create and execute email marketing campaigns targeting current and prospective investors.
Analyze website traffic, campaign performance, and lead conversion metrics to improve marketing effectiveness.
Evaluate and implement emerging marketing technologies, automation tools, and digital engagement strategies.
Establish scalable marketing processes and reporting frameworks to measure marketing performance and its contribution to fundraising outcomes.
Own the strategic direction and governance of investor-facing communications, ensuring messaging is accurate, consistent, relevant, and aligned with the broader investor experience.
Create compelling content that translates company performance, development activity, acquisition activity, and market trends into investor ready communications.
Develop content for investor newsletters, email campaigns, social media, website updates, case studies, and corporate announcements.
Maintain consistency of Bader's brand and messaging across all investor and corporate communication channels.
Develop and execute social media strategies that support investor awareness, credibility, and engagement.
Engage on relevant professional and industry social channels to increase visibility and strengthen relationships with investors, industry partners, and stakeholders.
Develop social media strategy and establish performance metrics to evaluate investor awareness, engagement, and channel effectiveness.
Shape the investor experience across events, digital channels, communications, and other engagement touchpoints, identifying opportunities to improve how investors interact with and experience the Bader brand.
Lead marketing support for investor events, educational sessions, networking functions, project tours, and capital raising events.
Develop promotional campaigns, invitations, event materials, registration processes, and post-event follow-up communications.
Coordinate event-related messaging and marketing efforts to maximize attendance and investor engagement.
Track performance of marketing campaigns and investor outreach initiatives using CRM, website analytics, and digital marketing platforms.
Manage investor marketing databases and support ongoing CRM optimization efforts.
Develop reporting dashboards and performance metrics to evaluate campaign effectiveness and investor engagement.
Identify opportunities to improve investor lead generation, communication effectiveness, and return on marketing investment.
Build and evolve the investor marketing function, establishing scalable strategies, processes, systems, and resources to support the organization's growth.
Develop and manage the investor marketing roadmap, prioritizing initiatives based on business objectives, investor needs, and available resources.
Recommend and implement new strategies to strengthen investor engagement and support company growth objectives.
Establish priorities, make strategic marketing decisions, and determine the appropriate channels, resources, and approaches for key investor initiatives.
Partner cross-functionally to ensure the investor experience is intentionally designed, consistent, and aligned from initial awareness through ongoing engagement.
Serve as marketing lead for investor relations initiatives and other strategic company projects as assigned.