Director, Branded Events

Related•New York, NY

3d•Onsite

About The Position

Reporting to the SVP, Sponsorships at Hudson Yards, this position plays a critical role in the fulfillment of a high-volume calendar of events at Hudson Yards – including Hudson Yards owned and branded programs, events, marquee series. This role will liaise between external and internal stakeholders to ensure seamless event execution while maximizing revenue generation and net operating income. This individual will be responsible for delivering consistent, high-quality public-facing events and experiences in a highly visible mixed-use environment. This position will be based full-time onsite in the New York office. Responsibilities will include but are not limited to: Serve as overall lead for Hudson Yards owned, branded and created events Build and manage strategic partnerships to deliver programming across key pillars of art, music, culture and wellness Own planning, execution, and optimization of Hudson Yards owned branded events and programming to support relevant business goals including external partnership outreach and management Collaborate with and manage all internal departments to produce and execute events including stakeholder marketing, tenant marketing, CRM marketing, PR, social media, etc. Support the Partnership, Events & Advertising sales team by managing and implementing the creative ideation of Hudson Yards owned, branded and created events & programming Update master event calendar communication plan, keeping stakeholders informed in regular cadence Manage, plan and track program and individual event budgets as well as internal reporting and invoicing Develop and sustain strong relationships with internal stakeholders Research and negotiate appropriate 3rd party vendors for best in class execution and competitive pricing structures Liaise with Hudson Yards marketing team for full support of owned, branded and created events throughout the year Manage external production agency Oversee one direct report with cross-functional support from the operations team Ensure seamless planning, execution, reporting, and reconciliation of all events at Hudson Yards

Requirements

Bachelor’s degree or equivalent in business, marketing, or event management
7-10 years of experience in event management, marketing or public-facing events; agency experience a plus
Demonstrated leader with experience working on a cross-functional team
Strong business relationship building skills and passionate about client services
Exceptional project management, organizational, and communication skills
Experience managing complex budgets including forecasting, spend tracking, and reconciliation
Expert time management and prioritization skills; strong ability to multitask, seamlessly executing multiple projects simultaneously
Understanding of luxury retail, fashion and dining environment and mixed-use destinations
Strong administrative skills including: Microsoft Office Suite, Adobe, CAD

Nice To Haves

agency experience a plus

Responsibilities

Serve as overall lead for Hudson Yards owned, branded and created events
Build and manage strategic partnerships to deliver programming across key pillars of art, music, culture and wellness
Own planning, execution, and optimization of Hudson Yards owned branded events and programming to support relevant business goals including external partnership outreach and management
Collaborate with and manage all internal departments to produce and execute events including stakeholder marketing, tenant marketing, CRM marketing, PR, social media, etc.
Support the Partnership, Events & Advertising sales team by managing and implementing the creative ideation of Hudson Yards owned, branded and created events & programming
Update master event calendar communication plan, keeping stakeholders informed in regular cadence
Manage, plan and track program and individual event budgets as well as internal reporting and invoicing
Develop and sustain strong relationships with internal stakeholders
Research and negotiate appropriate 3rd party vendors for best in class execution and competitive pricing structures
Liaise with Hudson Yards marketing team for full support of owned, branded and created events throughout the year
Manage external production agency
Oversee one direct report with cross-functional support from the operations team
Ensure seamless planning, execution, reporting, and reconciliation of all events at Hudson Yards