Director, Brand Strategy - Sports

Ion Media Networks•Atlanta, GA

68d•Hybrid

About The Position

The E.W. Scripps Company is hiring a Director, Brand Strategy for Sports. This role will oversee Brand Strategy across assigned brands. Lead a team responsible for managing the strategy, execution, and development of the Scripps brands with regard to viewership, revenue, communications, and distribution objectives. This is a hybrid role based in our Atlanta office. However, it also could be based out of a different Scripps office (New York, or Cincinnati).

Requirements

BS/BA in related discipline or equivalent years of experience preferred
Requires 8+ years of experience in marketing/brand strategy, with 5+ years in the sports industry
Prior managerial experience preferred
Ability to think strategically, execute quality output under tight deadlines
Strong time management skills and ability to effectively multitask
High level of creativity, ability to think "outside the box"
Strong brand management focus
Strong presentation skills and ability to lead meetings
Proven contract negotiating and supplier management skills
Superior oral and written communication and analytical skills
Ability to work well independently and on a team

Responsibilities

Develop and implement strategy to increase visibility and exposure.
Create marketing briefs for key marketing campaigns taking a strategic, data-driven, and holistic view of the brand(s) involved.
Manage and coordinate all media, communications, marketing, advertising and promotional activities including determining desired outcomes, creative idea generation and production, as well as technical execution.
Conceptualize, develop, and implement marketing plans and projects for new and existing initiatives.
Manage productivity and effectiveness of those plans and continually optimize for success.
Devise and execute content marketing plans that promote market leadership and support marketing efforts.
Produce creative and copy to support best practices for use across consumer, trade, and press outlets.
Stand out as a brand expert and support industry relationships to deliver and exceed the company's marketing and revenue goals.
Evolve our corporate and individual brand's visions, positioning and messaging and translate it into consistent tactical brand and creative strategy across all touchpoints.
Build awareness, drive traffic, and create overall business value to support the growth of the Scripps brands.