Director, Brand Marketing

Farmacy Beauty•New York, NY

11h•Hybrid

About The Position

We are looking for a Director to help lead the overall brand and product strategy for Farmacy Beauty. This person will be responsible for the development of brand campaigns, consumer-first storytelling and product pipeline development. In this role, you will collaborate closely with the Consumer Marketing Teams, Creative, Product Development, Sales, and Digital teams (as well as key retailers and external partners) in the execution of our key brand priorities. You will report to the Sr. Director of Global Brand Marketing, and have people manager responsibilities.

Requirements

7+ years of professional Marketing experience
Experience in Beauty industry strongly preferred; passion for the industry is a must
Detailed, thorough + organized
Ability to synthesize data to drive business decisions
Comfortable driving deadlines and holding people accountable
Creative problem solving expertise
Able to reliably commute to the NYC office minimum 2 days per week + ad hoc as needed
Permanently authorized to work in the United States without the need for current or future sponsorship from employer

Responsibilities

Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
Support development of marketing calendar and program classifications (Budget Planning)
Continuously protect & calibrate the articulation of our brand across touchpoints to ensure brand equity & resonance
Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives
Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication
Lead and oversee the development of strategic Go-To-Market drivers within the context
Lead and oversee the end to end go-to-market campaign process, planning & communication
Oversee recaps & launch post-mortems
Work with Copywriters to reflect the brand voice
Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities
Oversee the development of key new product development building blocks (e.g. insights, SOP)
Lead and oversee new product messaging, claims development + educational support
Identify white space opportunities
Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment
Partner closely with Sephora and International sales leaders to develop global strategies that support the core business + accelerate new product launches
Support promotional marketing activities (kits & sets, merchandise strategy)
Prepare and support presentations for management meetings
Own budget management for key marketing spend buckets
Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations
Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI
Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development

Benefits

15 days PTO + 5 sick/personal days per year
16 annual Company holidays
Health insurance, Dental insurance, Vision insurance
Life insurance ($25,000 policy, free to employees)
Commuter benefits (Transit + Parking FSA)
Health care FSA
Dependent care FSA
401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents
$40/month phone stipend
Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
Quarterly Gratis Product Stipend
Monthly Exercise/Gym Reimbursement