Director, Brand Marketing

GoTo Foods • Sandy Springs, GA

1d

About The Position

The Director, Brand Marketing partners with VP to support brand strategy
development and calendar planning and leads execution of the integrated brand
marketing & digital marketing plans to achieve sales and profit goals in a
manner that continually enhances brand relevance, consumer engagement, and
market share. This position collaborates cross-functionally and with external
partners to implement and monitor the effectiveness of integrated marketing
campaigns & events, national promotions, paid/earned/owned media and initiatives
to optimize the franchisee and guest experience to drive store traffic and
profitability. This position has accountability for the marketing strategic
plan, media & promotion performance optimization, in-shoppe and in-market
creative, and digital/off-premise acceleration by providing leadership,
direction and support needed to achieve the teams' objectives.

Requirements

• 8+ years of experience in marketing, business administration, sales, or related field
• 8+ years of experience developing and executing marketing plans and programs
• 5+ years of leadership experience
• Retail, restaurant, food, or beverage experience
• Experience leveraging media, promotions, and public relations to drive results
• Working knowledge of developing and executing marketing plans across multiple platforms
• Ability to analytically/statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well done
• Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
• Ability to present to key stakeholders in a relevant and compelling manner
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support

Nice To Haves

• Bachelor's degree in marketing, public relations, communications, business, advertising, or other related field of study preferred
• Master's Degree Pref

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees