Director, Brand Management

Radiology Partners

2d • $135,000 - $160,000 • Remote

About The Position

WHO WE ARE AND WHAT WE DO: Radiology Partners, through its owned and affiliated practices, is a leading radiology practice in the U.S., serving hospitals and other healthcare facilities across the nation. As a physician-led and physician-owned practice, our mission is to transform radiology by innovating across clinical value, technology, service, and economics, while elevating the role of radiology and radiologists in healthcare. Using a proven healthcare services model, Radiology Partners provides consistent, high-quality care to patients, while delivering enhanced value to the hospitals, clinics, imaging centers and referring physicians we serve. DIRECTOR, BRAND MANAGEMENT - POSITION SUMMARY: Lead execution of RP’s enterprise brand strategy by translating positioning and messaging into clear guidance, plans and deliverables that strengthen RP’s reputation and support growth priorities. Own day-to-day leadership of brand launches, refreshes and priority brand initiatives (including clinical, technology and AI-enabled offerings), coordinating stakeholders to ensure on-time delivery and brand alignment. Develop and maintain brand architecture and standards (guidelines, templates and toolkits) and enable teams and partners to apply them consistently across offerings, audiences and channels. Capture, synthesize and share market and target audience insights to inform go-to-market narratives and messaging; partner with MarCom and practice stakeholders to activate the brand and assess effectiveness. Develop and manage an annual brand marketing plan aligned to RP enterprise goals, including objectives, priorities, resourcing, timelines and clear measures of success. Own KPI definition, dashboards and reporting for brand and marketing performance; deliver insights and recommendations that improve effectiveness and demonstrate value to stakeholders. Support MarCom leadership to align priorities, improve team ways of working and ensure consistent execution across initiatives. Lead, coach and develop direct reports; set performance expectations, provide ongoing feedback and support a culture of accountability, collaboration and continuous improvement. Build trusted partnerships clinical, product/technology, operational, growth, HR and other MarCom leadership to clarify business priorities, align stakeholders and deliver integrated brand marketing that advances strategic goals. Champion customer-centricity and innovation across the organization.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of progressive brand management and marketing experience, including 3+ years of people leadership.
• Proven success in healthcare and /or technology sectors.
• Demonstrated experience managing complex brands.
• Experience executing brand strategy, governance and integrated brand activation in a complex, multi-stakeholder organization
• Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple concurrent initiatives
• Exceptional leadership, strategic thinking, and communication skills.
• Knowledge – Enterprise brand strategy and governance; integrated marketing and communications planning; healthcare industry dynamics; technology industry dynamics and stakeholder environments.
• Skills – Strategic planning and prioritization; executive-level communication and storytelling (written, verbal and visual); cross-functional stakeholder management and influence; team leadership and talent development; budget and vendor/agency management; use of data and insights to set KPIs and drive optimization.
• Abilities – Ability to lead through direct reports and teammates to achieve goals; balance competing priorities and make timely, high-quality decisions; translate complex business goals into clear brand and marketing direction; build credibility with clinical and operational leaders; manage sensitive/confidential information with discretion.

Responsibilities

• Lead execution of RP’s enterprise brand strategy by translating positioning and messaging into clear guidance, plans and deliverables that strengthen RP’s reputation and support growth priorities.
• Own day-to-day leadership of brand launches, refreshes and priority brand initiatives (including clinical, technology and AI-enabled offerings), coordinating stakeholders to ensure on-time delivery and brand alignment.
• Develop and maintain brand architecture and standards (guidelines, templates and toolkits) and enable teams and partners to apply them consistently across offerings, audiences and channels.
• Capture, synthesize and share market and target audience insights to inform go-to-market narratives and messaging; partner with MarCom and practice stakeholders to activate the brand and assess effectiveness.
• Develop and manage an annual brand marketing plan aligned to RP enterprise goals, including objectives, priorities, resourcing, timelines and clear measures of success.
• Own KPI definition, dashboards and reporting for brand and marketing performance; deliver insights and recommendations that improve effectiveness and demonstrate value to stakeholders.
• Support MarCom leadership to align priorities, improve team ways of working and ensure consistent execution across initiatives.
• Lead, coach and develop direct reports; set performance expectations, provide ongoing feedback and support a culture of accountability, collaboration and continuous improvement.
• Build trusted partnerships clinical, product/technology, operational, growth, HR and other MarCom leadership to clarify business priorities, align stakeholders and deliver integrated brand marketing that advances strategic goals.
• Champion customer-centricity and innovation across the organization.

Benefits

• Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from.
• Compensation Reviews, Career Growth Opportunities
• Flexible Remote Schedules
• Generous PTO Plans and Paid Holidays
• Proudly Certified as a Great Place to Work for Five Consecutive Years

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees