Director, Brand Management

B&G Foods • Parsippany, NJ

2d

About The Position

The Director of Brand Marketing is responsible for managing the day-to-day marketing and general management duties across Mexican brands, as well as the development and execution of short and long-term strategies designed to deliver the business unit’s objectives. This role will work with internal and external partners to develop and execute such key tactics as pricing, trade, creating opportunities for new distribution channels, new product development, packaging changes, and consumer and shopper marketing initiatives in partnership with key stakeholders in the Sales Operations (and field sales) department. The Director of Brand Marketing will have a team of direct reports including senior brand managers, brand managers, ABMs, and in-direct cross-functional support.

Requirements

• A Minimum of 10 years of marketing experience in consumer products, preferably in food.
• Have extensive experience with the development and design of packaging, advertising, and other materials.
• Demonstrates strong business acumen and possesses strong knowledge of industry and retail landscape.
• Demonstrated leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills.
• Demonstrated ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to Management.
• Demonstrates the ability to handle multiple projects in a fast-paced, resource-limited environment.
• Possess excellent communication skills - both verbal and written.
• Must be detail-oriented and extremely organized.
• Must have a very strong sales knowledge: Understanding and supporting the “selling” process.
• Must have excellent creative skills.
• Must have an entrepreneurial spirit: Self-starter. Results-oriented.

Responsibilities

• Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands.
• Manage business analytics, forecasting, and planning.
• Develop long-term growth strategies.- (Probably more GG Focused) including maintaining a 3-year innovation pipeline and SKU rationalization
• Ideate, Research, Commercialize & Launch Innovation SKU Rationalization
• Lead cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.
• Lead Consumer Marketing Activations – Creative / Comm.Strategies, Omni Channel, Social, Media Planning
• Efficiently manage all marketing and advertising budgets to achieve brand objectives.
• P&L ownership, including cost-improvement initiatives, pricing, and linkage with the Trade Marketing team.
• Develop and execute annual marketing plans and 3-5 year strategic plans.
• Lead & Execute Monthly Reporting / Business Unit Reviews with President & ELT Key Partner In S&OP

Benefits

• We offer a variety of benefits that include comprehensive, affordable health and wellness coverage for you and your family.
• Paid time off (holidays, vacation and sick days)
• Medical, prescription drugs, dental and vision coverage
• Life, disability and AD&D insurance
• 401(k) plan
• Flexible spending accounts
• Tuition reimbursement program
• Employee assistance programs
• Telemedicine
• Work-life balance
• Employee discounts
• Wellness program
• Paid parental leave
• Benefits may vary by location and position.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed