Director - Brand Management - Spirits

E. & J. Gallo Winery • Dallas, TX

6d • Hybrid

About The Position

Join Gallo to lead the strategy and execution of marketing for a complex brand or portfolio, setting the vision, goals, and three-year plan that drive P&L performance. You will partner with BU leadership and cross-functional teams to translate Brand Strategic Positioning (BSP) and OGSM into channel strategies, pricing decisions, and measurable KPIs, while adapting plans to market dynamics and competitive conditions. You will own channel and portfolio trade-offs, optimize investment across the marketing mix, and champion innovation that grows consumer preference across retail and on-premise. Building dashboards and business cases, you’ll present BSPs for senior approval, ensure budgets and contracts align with objectives, and act as a guardian of brand standards in market-facing teams and agency partners. Continuously evaluating Six Standards and go-to-market approaches, you’ll identify white spaces, recommend portfolio role changes, and actively manage self-cannibalization when it benefits long-term value. As a leader and coach, you’ll develop teams to think strategically and act Agile, teach channel expertise, guide creative platforms, and embed consumer empathy by spending time with customers and sales. You’ll mentor colleagues to elevate briefs, align stakeholders, and drive execution that balances short-term results with a 3–10 year brand vision.

Requirements

• Master's degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 10 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time in-market in order to perform job duties.
• Experience managing total P&L for a group of brands.
• Knowledge of the on-premise channel.
• Experience managing large A&P budgets with a diverse marketing mix.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Nice To Haves

• Master's degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 9 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
• Deep understanding of the nuances in the on-premise channel.
• Proven ability to build credibility & excel in a global environment.
• Experience running networks of advocacy & influencer teams.
• Experience working in an agile environment.
• Beer or spirits industry experience.

Responsibilities

• Lead the strategy and execution of marketing for a complex brand or portfolio, setting the vision, goals, and three-year plan that drive P&L performance.
• Partner with BU leadership and cross-functional teams to translate Brand Strategic Positioning (BSP) and OGSM into channel strategies, pricing decisions, and measurable KPIs, while adapting plans to market dynamics and competitive conditions.
• Own channel and portfolio trade-offs, optimize investment across the marketing mix, and champion innovation that grows consumer preference across retail and on-premise.
• Build dashboards and business cases, present BSPs for senior approval, ensure budgets and contracts align with objectives, and act as a guardian of brand standards in market-facing teams and agency partners.
• Continuously evaluate Six Standards and go-to-market approaches, identify white spaces, recommend portfolio role changes, and actively manage self-cannibalization when it benefits long-term value.
• Develop teams to think strategically and act Agile, teach channel expertise, guide creative platforms, and embed consumer empathy by spending time with customers and sales.
• Mentor colleagues to elevate briefs, align stakeholders, and drive execution that balances short-term results with a 3–10 year brand vision.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being.
• Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more!
• Additional information will be provided before your first interview.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees