AVP, Brand Management

Radiology Partners

4d • $180,000 - $190,000 • Remote

About The Position

Radiology Partners (RP) is seeking an AVP, Brand Management to lead the enterprise brand strategy. This role is responsible for evolving brand positioning, messaging, and identity to support growth and enhance RP's reputation. The AVP will lead new brand development and refreshes for clinical, technology, and AI-enabled offerings, ensuring brand platforms align with the company's mission, values, and strategic direction. Key responsibilities include establishing a brand architecture that supports multiple business units and audiences, creating scalable frameworks for consistent brand application, and developing future-facing brand platforms and go-to-market narratives to position RP as a category leader. The role also involves overseeing the translation of brand strategy into impactful brand experiences for internal and external audiences, establishing creative services governance, and setting standards for creative outputs. Additionally, the AVP will oversee digital marketing governance, including planning, budgeting, and agency management, and lead efforts to position the company as an employer of choice. This includes partnering with People & Culture on recruitment marketing strategies, strengthening employer brands, and improving candidate experience. Internal brand engagement strategies to foster culture and advocacy are also a focus. The AVP will develop a comprehensive annual brand marketing plan with clear objectives, strategic priorities, and performance goals, defining and reporting on KPIs for brand health, digital performance, and recruitment marketing. Collaboration with SVP, Marketing and Communications, and other MarCom leadership is essential for optimizing relationships, morale, productivity, and retention. The role involves setting team goals, coaching talent, and building partnerships with clinical, product/technology, operational, growth, HR, and other MarCom leaders to deliver integrated brand marketing that advances strategic goals. Championing customer-centricity and innovation is also a key aspect of this position.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 10+ years of progressive brand management and marketing experience.
• 5+ years of people leadership experience.
• Proven success in healthcare and /or technology sectors.
• Demonstrated experience launching new brands and revitalizing legacy brands.
• Experience leading brand strategy, governance and integrated brand activation in a complex, multi-stakeholder organization.
• Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple concurrent initiatives.
• Exceptional leadership, strategic thinking, and communication skills.
• Expertise in enterprise brand strategy and governance.
• Expertise in integrated marketing and communications planning.
• Expertise in digital marketing concepts and performance measurement.
• Expertise in employer branding and recruitment marketing fundamentals.
• Knowledge of healthcare industry dynamics.
• Knowledge of technology industry dynamics and stakeholder environments.
• Proficiency in strategic planning and prioritization.
• Proficiency in executive-level communication and storytelling (written, verbal and visual).
• Proficiency in cross-functional stakeholder management and influence.
• Proficiency in team leadership and talent development.
• Proficiency in budget and vendor/agency management.
• Ability to use data and insights to set KPIs and drive optimization.
• Ability to lead through directors/managers and align teams around shared outcomes.
• Ability to balance competing priorities and make timely, high-quality decisions.
• Ability to translate complex business goals into clear brand and marketing direction.
• Ability to build credibility with clinical and operational leaders.
• Ability to manage sensitive/confidential information with discretion.

Responsibilities

• Lead RP’s enterprise brand strategy, evolving brand positioning, messaging and identity to advance growth priorities and strengthen RP’s reputation.
• Lead new brand development and brand refreshes (including clinical, technology and AI-enabled offerings), ensuring brand platforms reflect RP’s mission, values and strategic direction.
• Establish brand architecture that supports multiple business units, offerings and audiences; create scalable frameworks that enable consistent interpretation and application across the organization.
• Build future-facing brand platforms and go-to-market narratives that increase relevance, resonance and reach, positioning RP as a category leader.
• Oversee translation of brand strategy into cohesive, high-impact brand experiences across internal and external audiences.
• Establish creative services governance, including intake, prioritization, resourcing and timelines, ensuring work is aligned to enterprise priorities and delivered with speed, quality and consistency.
• Set standards and performance expectations for creative outputs (e.g., brand adherence, accessibility, user experience and channel effectiveness) and use stakeholder feedback and results to drive continuous improvement.
• Oversee digital marketing governance, including annual planning, prioritization, budget stewardship and agency/vendor strategy, ensuring brand consistency, compliance and operational rigor.
• Lead and direct work to position the company as an employer of choice in healthcare and technology.
• Partner with People & Culture to develop innovative recruitment marketing strategy that attracts and retains top talent; strengthen RP’s employer brands and candidate experience through targeted campaigns, content and digital touchpoints.
• Partner with People & Culture to define priority talent segments, messaging and channel strategies; improve pipeline quality and conversion through measurable, test-and-learn programs.
• Build internal brand engagement strategies that foster culture, pride and advocacy among current teammates.
• Translate RP enterprise-wide goals into a comprehensive annual brand marketing plan with clear objectives, strategic priorities, resource plans, timelines and performance goals.
• Define and report on KPIs and dashboards for brand health, brand experience, digital performance and recruitment marketing outcomes; use insights to optimize strategy, improve effectiveness and demonstrate value to stakeholders.
• Work closely with SVP, Marketing and Communications and other MarCom leadership to optimize work relationships, build morale, and increase productivity and retention.
• Set clear team goals and performance expectations; coach, develop and retain high-performing talent across all four functions.
• Build trusted partnerships clinical, product/technology, operational, growth, HR and other MarCom leadership to clarify business priorities, align stakeholders and deliver integrated brand marketing that advances strategic goals.
• Champion customer-centricity and innovation across the organization.

Benefits

• Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from.
• Compensation Reviews
• Career Growth Opportunities
• Flexible Remote Schedules
• Generous PTO Plans and Paid Holidays
• Health & wellness coverage options
• 401k benefits
• Family planning
• Telehealth

What This Job Offers

• Job Type: Full-time
• Career Level: Manager