AVP, Brand Management

Radiology Partners

3d • $180,000 - $190,000 • Remote

About The Position

WHO WE ARE AND WHAT WE DO: Radiology Partners, through its owned and affiliated practices, is a leading radiology practice in the U.S., serving hospitals and other healthcare facilities across the nation. As a physician-led and physician-owned practice, our mission is to transform radiology by innovating across clinical value, technology, service, and economics, while elevating the role of radiology and radiologists in healthcare. Using a proven healthcare services model, Radiology Partners provides consistent, high-quality care to patients, while delivering enhanced value to the hospitals, clinics, imaging centers and referring physicians we serve. AVP, BRAND MANAGEMENT - POSITION SUMMARY: Lead RP’s enterprise brand strategy, accountable for evolving brand positioning, messaging and identity to advance growth priorities and strengthen RP’s reputation. Lead new brand development and brand refreshes (including clinical, technology and AI-enabled offerings), ensuring brand platforms reflect RP’s mission, values and strategic direction. Establish brand architecture that supports multiple business units, offerings and audiences; create scalable frameworks that enable consistent interpretation and application across the organization. Build future-facing brand platforms and go-to-market narratives that increase relevance, resonance and reach, positioning RP as a category leader. Oversee translation of brand strategy into cohesive, high-impact brand experiences across internal and external audiences. Establish creative services governance, including intake, prioritization, resourcing and timelines, ensuring work is aligned to enterprise priorities and delivered with speed, quality and consistency. Set standards and performance expectations for creative outputs (e.g., brand adherence, accessibility, user experience and channel effectiveness) and use stakeholder feedback and results to drive continuous improvement. Oversee digital marketing governance, including annual planning, prioritization, budget stewardship and agency/vendor strategy, ensuring brand consistency, compliance and operational rigor. Lead and direct work to position the company as an employer of choice in healthcare and technology. Partner with People & Culture to develop innovative recruitment marketing strategy that attracts and retains top talent; strengthen RP’s employer brands and candidate experience through targeted campaigns, content and digital touchpoints. Partner with People & Culture to define priority talent segments, messaging and channel strategies; improve pipeline quality and conversion through measurable, test-and-learn programs. Build internal brand engagement strategies that foster culture, pride and advocacy among current teammates. Translate RP enterprise-wide goals into a comprehensive annual brand marketing plan with clear objectives, strategic priorities, resource plans, timelines and performance goals. Define and report on KPIs and dashboards for brand health, brand experience, digital performance and recruitment marketing outcomes; use insights to optimize strategy, improve effectiveness and demonstrate value to stakeholders. Work closely with SVP, Marketing and Communications and other MarCom leadership to optimize work relationships, build morale, and increase productivity and retention. Set clear team goals and performance expectations; coach, develop and retain high-performing talent across all four functions. Build trusted partnerships clinical, product/technology, operational, growth, HR and other MarCom leadership to clarify business priorities, align stakeholders and deliver integrated brand marketing that advances strategic goals. Champion customer-centricity and innovation across the organization.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 10+ years of progressive brand management and marketing experience, including 5+ years of people leadership.
• Proven success in healthcare and /or technology sectors.
• Demonstrated experience launching new brands and revitalizing legacy brands.
• Experience leading brand strategy, governance and integrated brand activation in a complex, multi-stakeholder organization.
• Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple concurrent initiatives
• Exceptional leadership, strategic thinking, and communication skills.
• Enterprise brand strategy and governance; integrated marketing and communications planning; digital marketing concepts and performance measurement; employer branding and recruitment marketing fundamentals; healthcare industry dynamics; technology industry dynamics and stakeholder environments.
• Strategic planning and prioritization; executive-level communication and storytelling (written, verbal and visual); cross-functional stakeholder management and influence; team leadership and talent development; budget and vendor/agency management; use of data and insights to set KPIs and drive optimization.
• Ability to lead through directors/managers and align teams around shared outcomes; balance competing priorities and make timely, high-quality decisions; translate complex business goals into clear brand and marketing direction; build credibility with clinical and operational leaders; manage sensitive/confidential information with discretion.

Responsibilities

• Lead RP’s enterprise brand strategy, accountable for evolving brand positioning, messaging and identity to advance growth priorities and strengthen RP’s reputation.
• Lead new brand development and brand refreshes (including clinical, technology and AI-enabled offerings), ensuring brand platforms reflect RP’s mission, values and strategic direction.
• Establish brand architecture that supports multiple business units, offerings and audiences; create scalable frameworks that enable consistent interpretation and application across the organization.
• Build future-facing brand platforms and go-to-market narratives that increase relevance, resonance and reach, positioning RP as a category leader.
• Oversee translation of brand strategy into cohesive, high-impact brand experiences across internal and external audiences.
• Establish creative services governance, including intake, prioritization, resourcing and timelines, ensuring work is aligned to enterprise priorities and delivered with speed, quality and consistency.
• Set standards and performance expectations for creative outputs (e.g., brand adherence, accessibility, user experience and channel effectiveness) and use stakeholder feedback and results to drive continuous improvement.
• Oversee digital marketing governance, including annual planning, prioritization, budget stewardship and agency/vendor strategy, ensuring brand consistency, compliance and operational rigor.
• Lead and direct work to position the company as an employer of choice in healthcare and technology.
• Partner with People & Culture to develop innovative recruitment marketing strategy that attracts and retains top talent; strengthen RP’s employer brands and candidate experience through targeted campaigns, content and digital touchpoints.
• Partner with People & Culture to define priority talent segments, messaging and channel strategies; improve pipeline quality and conversion through measurable, test-and-learn programs.
• Build internal brand engagement strategies that foster culture, pride and advocacy among current teammates.
• Translate RP enterprise-wide goals into a comprehensive annual brand marketing plan with clear objectives, strategic priorities, resource plans, timelines and performance goals.
• Define and report on KPIs and dashboards for brand health, brand experience, digital performance and recruitment marketing outcomes; use insights to optimize strategy, improve effectiveness and demonstrate value to stakeholders.
• Work closely with SVP, Marketing and Communications and other MarCom leadership to optimize work relationships, build morale, and increase productivity and retention.
• Set clear team goals and performance expectations; coach, develop and retain high-performing talent across all four functions.
• Build trusted partnerships clinical, product/technology, operational, growth, HR and other MarCom leadership to clarify business priorities, align stakeholders and deliver integrated brand marketing that advances strategic goals.
• Champion customer-centricity and innovation across the organization.

Benefits

• Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from.
• Compensation Reviews, Career Growth Opportunities
• Flexible Remote Schedules
• Generous PTO Plans and Paid Holidays
• Proudly Certified as a Great Place to Work for Five Consecutive Years

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 501-1,000 employees