Director, Brand & Enterprise Messaging

Rockwell Automation•Milwaukee, WI

2d•Hybrid

About The Position

The Director, Global Enterprise Messaging and Brand sets enterprise‑level direction for how the Rockwell Automation brand is defined, expressed, and understood—by customers, partners, employees, and the market. Everything starts with brand and story, and this role ensures both are strategically leveraged to drive growth, reputation, and differentiation. Operating at significant scale and complexity, this leader works at the intersection of brand strategy, executive communications, and creative excellence. They translate ambiguity into clarity, insight into action, and ideas into measurable results—while continually ideating forward to evolve Rockwell's narrative as the business grows and changes.

Requirements

Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
The ability to travel up to 30% of the time.
Bachelors degree or equivalent experience

Nice To Haves

12+ years of experience in brand strategy, executive communications, content, and integrated marketing.
Demonstrated experience in automation technologies and strong familiarity with the Rockwell Automation portfolio
Experience working with complex, global, multi‑billion‑dollar brands.
Demonstrated ability to operate effectively in ambiguity, complexity, and change.
Strategic problem‑solving skills with a track record of driving clear outcomes.
Proven executive presence and credibility with senior leaders.
Ability to synthesize insight, data, and narrative into compelling, actionable direction.
Exceptional storytelling skills—written, visual, and verbal.
Experience evolving brands across industries, regions, and portfolio expansions.
Exposure to transformation, M&A integration, or large‑scale change initiatives.
Experience leading leaders and building enterprise‑wide capability.
Comfort balancing visionary thinking with disciplined execution.

Responsibilities

Own the creation, evolution, management and activation of core enterprise level and brand narratives, ensuring a consistent, and differentiated Rockwell Automation narrative globally.
Set strategic direction for brand positioning, brand architecture, naming, and portfolio evolution—including M&A integration.
Lead the development and evolution of "The Rockwell Story," ensuring it compellingly answers Who we are , Why we matter , and How we win across audiences.
Establish brand and narrative strategy as a value‑creating business capability, influencing leaders and teams across the organization.
Frame and solve complex, ambiguous brand, narrative, and communication challenges—often with incomplete information and competing priorities.
Provide senior‑level counsel on high‑visibility initiatives, enterprise messaging decisions, and reputational moments.
Translate research, data, and market intelligence into strategic direction and clear choices.
Balance long‑term brand equity with near‑term business needs to drive confident, aligned decisions.
Partner directly with senior executives to shape compelling, authentic leadership content—including speeches, keynotes, presentations, blogs, and thought leadership platforms.
Provide executive messaging counsel, presentation coaching, and narrative alignment across the C‑suite.
Own strategy, agenda, and storytelling for mainstage presentations at Rockwell's most visible global events (e.g., Automation Fair, ROKLive, PartnerNetwork).
Ensure executive voices are distinct yet interconnected—reinforcing a unified enterprise narrative.
Oversee the enterprise Case Study program and Sustainability Marketing efforts to drive impact in the marketplace
Lead the global creative ecosystem, including internal teams and external agencies.
Translate insight, claims, and research into bold, differentiated ideas that break through competitive noise.
Guide creative strategy across campaigns, thought leadership programs, content platforms, and experiences.
Apply strong analytical rigor—brand health, share of voice, content performance, ROI—to continuously refine impact and effectiveness.
Establish brand guidelines, message maps, personas, and narrative frameworks that scale across regions and teams.
Lead through influence across a complex global stakeholder network spanning marketing, communications, PR, social, digital, regions, legal, and sales.
Build trusted relationships with senior leaders as a strategic advisor and thought partner.
Navigate competing perspectives and priorities, aligning stakeholders around clear strategic direction.
Champion consistent brand and message deployment without stifling local relevance or creativity.
Lead and develop a team of storytellers and creative strategists
Build enterprise capability through coaching, templates, education, and governance models.
Elevate strategic thinking, storytelling excellence, and comfort operating in ambiguity across the organization.
Establish scalable processes and tools that improve quality, speed, efficiency, and consistency.