Director, Brand Communications - Oscar Mayer
About The Position
This role is for a modern brand steward and creative catalyst for the Oscar Mayer brand, someone who can protect what’s iconic, evolve what’s next, and turn cultural energy into business impact. Reporting to the VP, Meats Platform, the Director, Brand Communications leads the communication strategy and creative output across the Oscar Mayer portfolio. This includes bringing together best-in-class agency partners and internal stakeholders to build work that people talk about, share, and buy. The role also oversees the Wienermobile program, evolving it from a beloved ambassador into a true experiential and cultural engine. Additionally, the position will help shape the creative culture within the Oscar Mayer team and across Kraft Heinz (KHC), raising the bar for clarity, bravery, craft, and speed.
Requirements
- 13+ years in marketing for a CPG company or agency experience
- Proven ability to think big picture and define the destination, while still managing day-to-day details
- Track record of driving creativity that drives business impact
- Models resilience in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility through simultaneous project management
- Strong communication, influence and relationship building skills and creativity
- Experience in cross-functional team management both internally and externally to inspire change
- Experience managing a team coupled with a passion for team development & culture building
Nice To Haves
- Brand side experience, particularly in fast-moving consumer goods
- Experiential marketing
Responsibilities
- Set the communications strategy across categories (cold cuts, bacon, hot dogs), ensuring every message and moment ladders to brand strategy and business objectives.
- Lead creative development end-to-end—from briefing through production, launch, and performance learning—across paid, owned, earned, social, and integrated campaigns.
- Build a high-performing ecosystem of partners (creative, social, PR, media, experiential), driving alignment, momentum, and exceptional output.
- Partner with the internal media team and media agency to shape data-informed media plans—leveraging insights, best practices, and Commercial Marketing Mix learnings to amplify creative impact and efficiency.
- Ensure the work doesn’t just win attention—it delivers measurable brand and business results.
- Oversee the Wienermobile program and team, maintaining excellence while expanding its ambition.
- Evolve the Wienermobile from iconic PR machine (4B+ local impressions annually) into a bigger experiential platform—one that creates culture, earns relevance, and builds brand love at scale.
- Lead the strategy and execution of the annual Wienie 500 at Indianapolis Motor Speedway to deliver a culturally relevant, PR-driving, fan first experience.
- Continue developing the “Oscarverse” brand world—creating a cohesive, ownable universe across touchpoints.
- Depending on experience, serve as a brand lead for package design strategy and creative development.
- Run agency briefings that inspire great thinking and set a high bar for insight, clarity, and creative ambition and coach teams on agency management and on delivering feedback that is actionable, brave, and craft-forward.
- Continuously assess agency mix, scope, and senior talent—recommending changes to strengthen capabilities and performance.
- Lead, coach, and develop direct reports and broader team members—building a culture where creativity thrives and accountability is clear.
- Model resilience and decisiveness in a fast-moving environment where multiple initiatives move in parallel and opportunities emerge quickly.
Benefits
- Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
