Corporate & Brand Communications Director

Drees Homes•Fort Mitchell, KY

1d•Onsite

About The Position

Drees Homes, one of the largest privately-owned homebuilders in the nation, is looking for a Corporate and Brand Communications Director to work in our Corporate Marketing Department, located in Fort Mitchell, KY. This position will lead the company's internal communications, public relations, earned media, earned social, and organic digital strategies. The Corporate and Brand Communications Director will develop and implement communications and organic social strategies that strengthen the Drees Company's corporate image and support it's marketing, promotional, and internal communication goals.

Requirements

Bachelor's Degree in Communications, Marketing or Journalism is required
8+ years in public relations, corporate communications, ad agency experience, or related field is required
Experience managing social media for B to C business
Creative results driven individual that can implement strategic goals and leverage insights to direct activity
Has a strong consumer orientation that translates well in both internal communications and external outreach
Has a passion for storytelling and brand building

Nice To Haves

Management experience is a plus!

Responsibilities

Lead and execute internal/employee communications plan
Serve as the strategist for organic social media, managing all aspects of brand storytelling and social lead generation efforts. Monitor organic performance, interpret data, and implement meaningful optimization.
Create and leverage influencer marketing campaigns and homeowner testimonials.
Partner with National Marketing Director and Marketing Communication Specialists to develop targeted solutions aimed at improving home shopper engagement and conversion.
Lead reputation management. Moderate social media conversations and monitor media mentions of Drees Homes and our competitors.
Serve as a lead in managing crisis communications by responding to inquiries and, when directed, act as a company spokesperson. Assist and guide division locations in responding appropriately.
Handle national and regional ranking and award submissions by drafting entries, coordinating with stakeholders, and submitting the information needed.
Perform other duties as assigned by the VP of Marketing.