Director, Brand Communication

Sono Bello•Chicago, IL

3d•Remote

About The Position

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now. This position is open in the greater Seattle area and open to fully remote for candidates based in the Chicago, IL area, with the possibility of transitioning to a hybrid work model. Sono Bello is the nation’s largest and fastest-growing provider of cosmetic surgery and a recognized category disruptor in aesthetic surgery. With a national network of 130+ centers, the company has built a scaled operating platform that delivers consistent outcomes while enabling growth and innovation in a historically fragmented market. We operate at the intersection of beauty, confidence, and healthcare. It is a category that is deeply personal and unlike almost any other. The patients we serve are making meaningful decisions about their bodies and their lives, and how we communicate with them matters. People here are passionate in a way that is hard to manufacture. Our team members care deeply about patients and about each other, and that shows up in the quality of the work and the strength of the teams. We test, measure, and adjust. Growth mindset is not a poster on the wall here. It is how we make decisions and how we develop our people. We hold ourselves to high standards and celebrate the wins along the way. Courage is expected. If you see something that is not working, you will need to speak up. If you have a better idea, you bring it. People who do their best work where bold thinking is welcomed, and results are what count will feel at home here. ROLE OVERVIEW: The Director, Brand Communications is a senior creative leadership role- responsible for the ideas, storytelling, and messaging that define how Sono Bello connects with patients and prospective patients across every channel. This is not a media or analytics role. It is a creative strategy role, and the right candidate will have spent their career making and shaping communications that move people. We have been moving from a single-product company to a multi-product portfolio. For a creative leader, that means the opportunity to build messaging architecture and campaign platforms across a growing range of products and services. You will lead a mix of internal creative staff and external creative agency partners, bringing the strategic vision and creative authority to get the best out of both. You will write briefs that inspire great thinking, lead reviews with a clear point of view, and hold a high bar for what gets made. You understand the difference between work that checks a box and work that actually moves people. WHY THIS ROLE MATTERS Sono Bello has built one of the most recognized brands in medical aesthetics on the strength of its outcomes, its people, and its ability to connect with patients at a deeply personal level. This role is the opportunity to build the communications strategy and creative foundation that takes the brand to the next level. For a creative leader who wants real creative authority, a meaningful challenge, and the resources of a scaled national company behind them, this is a rare opportunity to leave a mark.

Requirements

10–15+ years in brand communications, creative strategy, or advertising — agency-side, in-house, or both
Deep experience leading TV and video creative, including brand and direct response formats, from brief through production
Track record managing creative agency relationships with clear direction, high standards, and the ability to push partners to produce their best work
Proven ability to develop communications strategies and creative platforms that connect brand positioning to business results
Comfortable developing communications that serve both brand-building and direct response objectives without sacrificing either
Consumer brand, healthcare, or direct-to-consumer experience strongly preferred.
Fortune 500 or scaled national brand experience a plus.
We ask all candidates to share examples of their work. We are most interested in seeing a campaign or platform you helped originate, examples of TV or video creative you have led, and work where you can speak to both the creative thinking and the results it drove.
Strong creative instincts and the strategic vocabulary to back them up.
Curiosity about consumers, culture, and what makes ideas land is genuine and ongoing.
Ability to simplify the complex, write briefs that actually inspire something, and share your point of view clearly and constructively.
Lead with authenticity, invest in the people around you, and build teams that are proud of what they produce.
Do not wait for perfect data to form an opinion, and you do not settle for work that is merely good enough.

Responsibilities

Lead creative development from brief through production and launch.
Originate and shape the ideas that define how the brand shows up across TV, video, digital, social, and direct response.
Define and evolve the brand’s communications strategy across paid, owned, and earned channels.
Build the messaging architecture and campaign frameworks that connect Sono Bello’s business objectives to the patients and prospective patients who matter most.
Ensure brand storytelling and direct response communications reinforce each other rather than pulling in different directions.
Set the creative direction for external agency partners and hold them accountable.
Lead and develop a small internal team managing production, influencer partnerships, and ongoing content needs.
Set the standards, prioritize the work, and build a team culture rooted in craft, accountability, and continuous improvement.
Invest in your people and help them grow.
Partner with the Integrated Media team, service line, and analytics teams to understand what is working and why.
Use performance data and consumer insight to sharpen creative strategy over time.