Director, Brand Communication

Sono Bello•Chicago, IL

16h•$175,000 - $220,000•Hybrid

About The Position

Sono Bello is seeking a Director, Brand Communications, a senior creative leadership role responsible for defining the brand's ideas, storytelling, and messaging across all channels to connect with patients and prospective patients. This is a creative strategy role focused on shaping communications that resonate with people. The position offers the opportunity to build messaging architecture and campaign platforms for a growing range of products and services as the company transitions to a multi-product portfolio. The Director will lead both internal creative staff and external agency partners, providing strategic vision and creative authority to ensure high-quality output. The role requires a deep understanding of what makes communications effective and impactful. Sono Bello is a leading provider of cosmetic surgery, operating at the intersection of beauty, confidence, and healthcare. The company emphasizes a passionate, growth-oriented culture where bold thinking and results are valued. Team members are encouraged to speak up, share ideas, and hold themselves to high standards. This role is crucial in building the communications strategy and creative foundation to elevate the Sono Bello brand to the next level, offering significant creative authority and a meaningful challenge within a well-resourced national company.

Requirements

10–15+ years in brand communications, creative strategy, or advertising (agency-side, in-house, or both).
Deep experience leading TV and video creative, including brand and direct response formats, from brief through production.
Track record managing creative agency relationships with clear direction, high standards, and the ability to push partners to produce their best work.
Proven ability to develop communications strategies and creative platforms that connect brand positioning to business results.
Comfortable developing communications that serve both brand-building and direct response objectives without sacrificing either.
Strong creative instincts and the strategic vocabulary to back them up.
Curiosity about consumers, culture, and what makes ideas land.
Ability to simplify the complex, write briefs that inspire, and share points of view clearly and constructively.
Ability to lead with authenticity, invest in people, and build proud teams.
Willingness to form opinions without perfect data and not settle for work that is merely good enough.

Nice To Haves

Consumer brand, healthcare, or direct-to-consumer experience strongly preferred.
Fortune 500 or scaled national brand experience a plus.

Responsibilities

Lead creative development from brief through production and launch, originating and shaping ideas for TV, video, digital, social, and direct response.
Define and evolve the brand’s communications strategy across paid, owned, and earned channels, building messaging architecture and campaign frameworks.
Ensure brand storytelling and direct response communications reinforce each other.
Set the creative direction for external agency partners, writing inspiring briefs and providing feedback that elevates the work.
Lead and develop a small internal team managing production, influencer partnerships, and ongoing content needs, setting standards and fostering a culture of craft and accountability.
Partner with Integrated Media, service line, and analytics teams to understand performance data and consumer insights to sharpen creative strategy.
Use performance data and consumer insight to sharpen creative strategy over time.