Director, Brand & Awareness

Deepgram•Remote, CA

17h•$180,000 - $225,000•Remote

About The Position

Deepgram is seeking a Director of Brand Strategy & Narrative to define the company's brand strategy, narrative, and verbal identity. This role involves shaping company positioning, product naming, copy, executive communications, and public-facing arguments. The position requires both strategic leadership and exceptional writing skills, focusing on articulating the importance of voice as an interface and Deepgram's role in a voice-first future. The Director will translate strategy into memorable language, personally write high-impact content, and lead a writing team within an integrated studio model. This is a remote-first role in a fast-paced company, requiring comfort with ambiguity and rapid change.

Requirements

10+ years of experience in writing, narrative development, and brand strategy.
At least four years of experience leading people and creative work.
Exceptional writing ability across various formats, including strategic keynotes, manifestos, headlines, product copy, and button labels.
A portfolio demonstrating brand narrative, positioning, naming, and brand architecture work that has been shipped.
Direct experience building portfolio and naming systems.
Strong creative leadership skills with a focus on developing writers and improving team output, while also being an exceptional individual craftsperson.
Technical fluency and genuine curiosity, with the ability to understand and translate complex technical concepts into accessible language.
Experience working in an in-house or agency studio model where writers and designers collaborate.
Executive presence and experience shaping communications for founders and senior leaders.
Strong cross-functional communication skills and the ability to gain support for ideas from various stakeholders.
Excellent creative judgment with the ability to articulate the effectiveness of ideas and work.
Comfort operating through ambiguity and rapid change in a fast-moving company undergoing significant brand evolution.
Active use of AI in writing, research, ideation, or creative development.

Nice To Haves

Experience branding technical, developer-focused, or AI products, making complex technology feel clear and human.
Experience leading external brand or creative agencies through naming, positioning, or narrative engagements.
A background in speechwriting, editorial, journalism, or another discipline grounded in rigorous storytelling.

Responsibilities

Define and evolve brand strategy and narrative, including the argument for voice as a preferred interface and Deepgram's role in a voice-first future.
Build a cohesive company and product positioning strategy.
Translate technical differentiation and category leadership into clear, memorable language.
Define brand architecture, organizing the portfolio of offerings.
Lead naming initiatives from strategy to legal clearance.
Establish Deepgram's verbal identity, including voice, tone, lexicon, and language principles, and create practical guidelines.
Personally write and shape high-impact content such as manifestos, launch narratives, hero pages, keynotes, and other flagship brand moments.
Partner with founders and senior leaders to shape executive narratives and public communications.
Define thought leadership and content strategy, determining what Deepgram publishes, where it appears, and how it advances the company narrative.
Build, mentor, and grow a high-performing team of writers, setting priorities, giving feedback, and developing talent.
Lead copy reviews to strengthen work and raise the level of craft across internal teams, agencies, freelancers, and contract writers.
Collaborate with design, web, product, demand generation, developer relations, communications, legal, and other teams to ensure consistent brand narrative execution.
Actively use AI tools in writing and strategy work, and encourage the team to explore AI for creative development, quality, and speed.