Director, Brand

OnBoard

21h•Remote

About The Position

OnBoard builds the software that boards of directors run on — the AI-forward platform for preparing, running, and following up on the meetings where organizations make their biggest decisions. Thousands of boards start every meeting with us, and with eScribe we do the same for city councils and government bodies across North America. We are expanding our markets, into segments held by the biggest names in the space. We are David walking into a field of Goliaths — and we like our odds, because we are coming in with momentum, a product buyers get excited about, and a level of innovation incumbents can't match. Brand is how we press that advantage. The mandate for this role is to expand our presence and grow the perception of OnBoard as the place to be for board management — the solution directors recommend to the boards they join and the boards their peers sit on. In a market where buyers trust the people sitting next to them at the table, peer perception is a growth engine, and Brand's job is to earn and amplify it. The buyer journey itself is changing, too. More of it now runs through AI layers — buyers ask an LLM about their options before they ever visit a website. We see Brand as having a vital place in that new journey: human recommendations and perception matter as much as what the models say about us and who we're for, and this role shapes both.

Requirements

B2B Brand Marketing / Brand Strategy leader with 10+ years of experience, preferably in SaaS
Bachelor's degree + in marketing, communications, brand strategy, or a related field
Storyteller who can spot the seed of a great story and weave it into differentiated narratives.
Experience using AI-led workflows for brand and content work and comfort in an AI-first production system.
Experience taking a brand into new markets and building brand presence that helped a B2B company expand.
Experience making executives into voices people follow and growing leaders' platforms on LinkedIn or similar channels.
Experience setting content direction across teams, tying it to business outcomes, and understanding AI-driven discovery.
Ability to say no when needed and with grace, pressure-testing requests and declining or reshaping work that won't return value.
Ability to bring pace and optimism to a fast-moving, PE-backed environment.

Nice To Haves

AI Curiosity & Innovation
Building Partnerships
Business Acumen
Coaching & Developing Others
Delegation & Empowerment
Customer Focus
Dealing with Ambiguity
Driving for Results
Initiating Action
Leading Change
Leading Teams
Managing Conflict
Operational Decision Making
Technical/Professional Skills & Knowledge

Responsibilities

Own brand strategy, narrative, and creative expression for both OnBoard and eScribe.
Shape what the brands stand for and how they show up in-market, then drive that expression across our channels.
Shape a brand strategy, story, and visual and verbal identity for OnBoard and eScribe that creates excitement and alignment.
Figure out how the company earns awareness, credibility, and preference with buyers in new segments through research and strategic programs.
Build the perception and peer-to-peer presence that make OnBoard the platform directors recommend.
Shape the presence of executives as industry voices through LinkedIn, webinars, video, bylines, and stages.
Partner with SEO and GEO teams to evaluate and iterate what LLMs say about our brand and who we’re for.
Own Brand's content strategy inside the marketing team's shared roadmap and turn raw material into narratives that carry across channels and formats.
Own intake, prioritization, and the brand budget, pressure-testing requests against goals, outcomes, and tradeoffs.
Establish KPIs and baselines and present clear points of view with data in leadership forums.
Coach people through clear goals, honest feedback, and stretch assignments.

Benefits

Fully remote work with company provided equipment (laptop, software, etc.)
Employment with a growing, casual, fun, philanthropic minded company
Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
Medical Flexible Spending Accounts available.
Dependent Care Flexible Spending Accounts available.
Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.
Paid Time Off (PTO)/Holiday
Employer paid Life and Accidental Death Insurance (CAN Based Employees)
Contribution to Health Care Spending Account (CAN Based Employees)
Dependent Life Insurance (CAN Based Employees)
Optional Life Insurance (CAN Based Employees)
LTD Insurance (CAN Based Employees)
Drug and Paramedical Coverage (CAN Based Employees)
Dental Insurance (CAN Based Employees)
Vision Insurance (CAN Based Employees)
EAP (CAN Based Employees)
Superannuation rate of 12% (AUS Based employees)
Monthly stipend of $400 AUD to purchase private medical insurance (AUS Based employees)
Pension - Aegon (UK Based Employees via EPG)
Passageways/OnBoard contributes 8% of the employee's basic salary (UK Based Employees via EPG)
Employees can contribute up to 100% of salary subject to max limits (UK Based Employees via EPG)
Enrolled from Day 1 of employment (UK Based Employees via EPG)
Private Medical Insurance (UK Based Employees via EPG)
Life Assurance (UK Based Employees via EPG)
Income Protection (UK Based Employees via EPG)
Critical Illness (UK Based Employees via EPG)
Employee Assistance Programme (UK Based Employees via EPG)
Serious Illness Benefit (UK Based Employees via EPG)
Help@Hand (UK Based Employees via EPG)
Cashplan (UK Based Employees via EPG)