Brand Director

GoMining

1d • Hybrid

About The Position

As Brand Director, you will own the brand end-to-end, encompassing brand strategy, creative direction, content, and community. You will collaborate closely with a Consumer Research Manager, with whom you will jointly produce the brand strategy and establish the baseline metrics for the entire brand function. This is a foundational role within a company that has experienced rapid growth, and you will be responsible for setting the brand standards, not just executing tasks. Your role involves building the brand platform, defining its expression, owning the content and community strategies, setting creative brief standards, leading campaigns and activations, managing agencies and budgets, and defining brand KPIs.

Requirements

• 8+ years in brand, brand strategy or brand marketing, including 3+ years at director level with team ownership.
• You have built or rebuilt a brand platform from research — not refreshed a logo, but changed what a brand means and proved it moved.
• Strong consumer brand background: fintech, consumer tech or a fast-growing brand in a category with a trust problem.
• Genuine creative judgement: you can direct designers, writers and film, and articulate why something is not good enough — while working through a production team.
• Experience owning content and community as part of a brand, not as separate silos.
• Comfortable with research and measurement, you argue with data rather than around it.
• Experience managing agencies and meaningful brand budgets.
• Fluent English; excellent verbal and written communication.

Nice To Haves

• Sponsorship or partnership activation experience.
• Multi-market brand work across US, EU, MENA, LATAM or APAC.
• Experience building a brand function inside a company that grew on performance marketing.

Responsibilities

• Own and develop the brand platform: positioning, purpose, personality, promise, and brand architecture across GoMining products and sub-brands.
• Build the brand strategy on research, not opinion — in partnership with Consumer Research, using brand health, brand lift and U&A data.
• Define the role of trust and credibility in a category where scepticism is the default, and build the brand response to it.
• Own brand expression and the standard it is held to: visual and verbal identity, brand guidelines, tone of voice across markets and languages.
• Own the content strategy — what we publish, why, for whom, and how it compounds.
• Own community strategy and its integration with brand: how community becomes an owned brand asset rather than a support channel.
• Set the creative brief standard for the company and hold the bar on everything that ships with our logo on it.
• Lead 360 campaigns, brand activations for major partnerships and collaborations, including sports and premium brand partnerships.
• Manage creative and brand agencies, external partners and brand budgets.
• Define brand KPIs with Research and report them into the marketing OKR cycle.

Benefits

• Support for courses, conferences, and English learning (up to 100% coverage).
• Remote or hybrid format with flexible hours across international teams.
• Up to 20 vacation days + 8 company holidays + 5 personal days per year
• Structured performance reviews and team awards.
• Retreats in international locations (for example, company apartments in Cyprus).

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed