Director, Brand and Creative Strategy

GIA (Gemological Institute of America)•Carlsbad, CA

21h•$150 - $170•Hybrid

About The Position

GIA is seeking a visionary Director of Brand Creative and Strategy to drive powerful storytelling and shape the future of our global brand. This role requires a highly skilled and experienced creative brand strategist to lead and oversee GIA’s global brand image. This person will be responsible for developing ground-breaking content and messaging strategies across all brand touchpoints, directly supporting the achievement of GIA’s annual, global business goals and long-term strategic plan. The ideal candidate must have experience leading the strategy for development of creative content and have brand-building experience as well as exceptional communication and leadership skills. Ideally the person in this role must be able to expertly toggle between B2B, B2C, and B2B2C content and messaging while maintaining a seamless and consistent brand image across all. This position will also be an agent of change for the brand creative team, evolving the group to become a highly responsive, professional, and strategic brand marketing partner to the global enterprise. Location: Carlsbad, California. Join us onsite Tuesday through Thursday to collaborate, connect, and soak up GIA’s energetic campus vibe—then enjoy the freedom of remote work on Mondays and Fridays. It’s a hybrid schedule designed for productivity, flexibility, and a little extra joy in your week.

Requirements

A bachelor’s degree in marketing or communications, or an equivalent combination of education and/or experience.
15+ years’ experience in brand management, strategic planning for content development, and creative strategy, preferably in an agency setting.
10+ years of experience managing staff.
Strong computer skills utilizing software such as Microsoft Office Suite, e.g., MS Word, Excel, PowerPoint; and e-mail

Nice To Haves

Experience with jewelry, luxury, fashion, or lifestyle brands is preferred.
Understanding of marketing to both B2B (trade) and B2C (consumer) audiences preferred.

Responsibilities

Brand Strategy: Collaborate with brand marketing teams to understand business goals, product support needs and GTM plans to define and create key content types and assets that will result in delivering creative, engaging and measurable marketing campaigns.
Work with global stakeholders to understand their strategic and creative needs to inform the Marketing department’s annual budgets and plans.
Support GIA’s strategic goal to build brand equity with the consumer and our B2B audiences by developing research-informed, ground-breaking creative direction, content creation, and brand messaging that will help create consumer demand for GIA’s services.
Create project plans (timelines and deliverables) for annual initiatives or long-term projects, and work with the Marketing teams to have an annual brand and creative development calendar.
Build positive and collaborative relationships across the GIA organization and with external agencies, vendors, etc.
Actively support trade and consumer research, and leverage data to inform brand, creative, and content decisions.
Content Development As brand guardian for GIA, develop creative assets, content and campaigns that directly support GIA’s global business units and achievement of GIA’s strategic plan while maintaining a singular brand voice and experience.
Build and maintain a strategic content development plan that includes all content types, brand touchpoints, and global markets
Manage a team of designers, copywriters, and other brand creatives to ensure the successful delivery of high-quality projects that directly meet the needs of GIA global business units and support the achievement of the GIA strategic plan.
Provide guidance and mentorship to creative team members in support of developing their skills, careers, and pride in their work.
Oversee content development for Lab + Instruments and Education.
Define how to organize and structure for enterprise use on a global scale to create streamlined brand content.
Implement best practices using a project management platform (i.e. JIRA, etc.) that will provide optimal ease of use, clarity, and efficiency for a hybrid brand creative team, ensuring timely delivery of brand creative projects, materials, and content.
Other duties as assigned.