Director, BRAFTOVI CRC Marketing (10 Months - Secondment)
About The Position
The Director, BRAFTOVI CRC Marketing role is accountable for Strategic Imperative #1: elevating BRAF-positive test results so appropriate patients can initiate BRAFTOVI combination treatment. The role owns testing rate, rapid testing, testing visibility, lab-alert actionability and execution, and account-level workflow changes that convert a BRAF-positive result into a first-line treatment start. It has latitude to develop lab-alert-triggered and workflow-based solutions and carries franchise visibility and exposure to franchise and commercial leadership. In addition to the colorectal cancer mandate, the role leads pan-tumor BRAF/MEK activities, including consumer and advocacy work, operating-plan and strategic-planning coordination, promotional review governance, and operational processes. It also serves as Franchise Operating Plan / Strategic Plan Captain, Franchise Review Committee Captain, and AI Ambassador for the Precision Medicine & Thoracic Franchise. This is a 10-month, full-time-equivalent secondment. The work location assignment is hybrid.
Requirements
- Bachelor’s degree.
- At least 8 years of marketing, customer engagement, account management, analytics, or related commercial experience.
- Prior in-line U.S. or global pharmaceutical marketing experience.
- Strong operational execution and project leadership across multiple simultaneous priorities, stakeholders, and timelines.
- Analytical rigor and ability to turn testing, lab-alert, and account data into action.
- Proven ability to lead and influence cross-functionally without direct authority.
- Excellent verbal and written communication skills, including communication with senior leadership.
- Must be authorized to work in the United States; work visa sponsorship is not available.
- Permanent work authorization in the United States is required.
Nice To Haves
- MBA/MS with 7+ years of experience, or PhD with 5+ years of experience.
- U.S. commercial or marketplace experience.
- Experience with precision or omnichannel engagement, lab-alert or diagnostic-driven marketing, and account-based workflow initiatives.
- Familiarity with Pfizer commercial operating processes, including Veeva/PROMPT, GCMA, and agency management.
- Breadth of diverse leadership experiences and capabilities, including influencing and collaborating with peers, developing and coaching others, and guiding colleagues’ work to achieve meaningful outcomes and business impact.
Responsibilities
- Own the BRAF V600E lab-alert vendor strategy, including business-rule definitions, alert optimization, and vendor coverage expansion.
- Report lab-alert actionability metrics, track performance, and provide field guidance in partnership with Sales.
- Partner with the NPP lead to use alerts as triggers within HCP Accelerator pull-through.
- Identify new opportunities to engage alerted HCPs through internal and external collaboration, including with CMOs, AI vendors, and innovation hubs.
- Drive adoption of rapid/reflex BRAF V600E testing across community and academic accounts.
- Partner with the account marketer to prioritize account-level EMR and scalable workflow-change opportunities through OSADs/ODLs.
- Track and support Change Implementations that improve institutional workflow and testing processes.
- Liaise with OAG, OSAD, and ODL for strategic guidance, compliant materials, and aligned pull-through with SOAS HCP.
- Own the unbranded HCP rapid-testing campaign, evaluate performance, and evolve tactics to support Strategic Imperative #1.
- Lead BRAFTOVI CRC consumer strategy, campaigns, and tactics across branded and unbranded channels.
- Own patient advocacy group partnerships and sponsorships across the BRAFTOVI/MEKTOVI portfolio, in partnership with the Precision Medicine Advocacy lead.
- Serve as Franchise Operating Plan / Strategic Plan Captain, coordinating planning across indications.
- Serve as Franchise Review Committee Captain, driving promotional review governance and BRAF/MEK compliance.
- Maintain operational discipline across Veeva/PROMPT, tactical planning, agency timelines, and budget tracking.
- Serve as AI Ambassador for the Precision Medicine & Thoracic Franchise.
Benefits
- Relocation assistance may be available based on business needs and/or eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Director
