Director, B2B Marketing

AliveCor

8d•$145,000 - $165,000•Onsite

About The Position

AliveCor is seeking a Director of B2B Marketing (U.S.) who brings deep medtech and enterprise marketing expertise, paired with a category-defining mindset. This role involves commercializing clinical innovation, navigating complex healthcare ecosystems, and building demand in nuanced, multi-stakeholder healthcare environments. The position will lead B2B marketing across three core business lines: Healthcare Providers (HCP), Employer/Payer, and BioPharma, anchoring strategies in a strong understanding of healthcare marketing, provider workflows, enterprise buying dynamics, and commercial growth. Success means translating innovation into market momentum, elevating solution understanding among providers and enterprise buyers, and building a scalable marketing engine for the future of cardiology.

Requirements

10–12+ years of experience in medtech, digital health, healthcare technology, connected care, or related healthcare B2B marketing environments
Strong understanding of healthcare commercialization, provider adoption dynamics, and enterprise healthcare buying cycles
Experience marketing to healthcare providers, health systems, IDNs, employers, payers, and/or life sciences organizations
Proven ability to translate complex innovation into compelling market narratives and measurable pipeline impact
Experience supporting sophisticated enterprise sales motions with long buying cycles and multiple stakeholders
Familiarity with modern B2B marketing technology and analytics platforms, including CRM, marketing automation, attribution, and account-based marketing tools
Strong cross-functional collaborator across marketing, sales, product, clinical, and commercial teams
Experience managing direct reports, agencies, and cross-functional initiatives
Strategic thinker who is also comfortable operating hands-on in a scaling environment
Bachelor’s degree preferred, but equivalent experience and demonstrated success are equally valued
Ability and willingness to travel (approximately 10%-25%) to support for conferences, customer engagement, and commercial alignment

Responsibilities

Shape how AliveCor is positioned within the medical device, digital cardiology, and connected care landscape
Translate innovation into clear, compelling narratives that resonate with cardiologists, health systems, enterprise buyers, and strategic partners
Help define the role of AI-enabled cardiac detection and monitoring in the evolving standard of care
Partner closely with product, clinical, and commercial leaders to bring new innovations to market with clarity and impact
Own and define the U.S. enterprise marketing strategy across HCP, Employer/Payer, and BioPharma
Align marketing priorities to revenue targets, sales motions, and business objectives across all three divisions
Serve as the primary marketing partner to commercial leadership
Manage and mentor a growing enterprise marketing team, including a Senior Marketing Manager and Events & Sales Enablement lead
Own marketing-sourced and marketing-influenced pipeline across enterprise segments
Build and execute account-based and demand generation strategies for complex healthcare systems, enterprise buyers, and strategic accounts
Partner closely with BDR and sales teams to drive a high-quality pipeline and accelerate deal progression
Develop integrated campaigns across channels, including digital, webinars, events, email, content, and field marketing
Oversee U.S. sales enablement strategy and execution across enterprise business lines
Translate product differentiation into clear, actionable sales narratives and field enablement
Partner cross-functionally to support competitive positioning, market differentiation, and customer-facing messaging
Support distributor and channel enablement where relevant
Activate key industry moments—including cardiology, medtech, payer, and healthcare conferences—to drive visibility, engagement, and pipeline
Partner with the Events & Sales Enablement lead to maximize event strategy, ROI, and commercial follow-through
Help strengthen AliveCor’s visibility and credibility within key healthcare markets and buying communities
Establish repeatable processes for campaign planning, execution, and performance tracking
Partner with Marketing Operations to ensure visibility into pipeline contribution, attribution, and ROI
Bring focus, prioritization, and operational rigor to a fast-moving, multi-division marketing environment