Director, B2B Marketing-Agentic AI

Mastercard • Toronto, ON

5d • CA$138,000 - CA$221,000

About The Position

Mastercard Services brings together the company’s data, technology, analytics, and expertise to help organizations make smarter decisions and drive better outcomes. As a rapidly growing part of Mastercard, Services plays a critical role in how we deliver value beyond payments. At the core of this is Insights & Intelligence, the business unit that combines proprietary data, advanced analytics, and AI-driven capabilities to help clients better understand their customers, optimize performance, and unlock growth. Building on this foundation, Advisors & Transformation represents the next evolution of Mastercard’s consulting capabilities. It brings together deep industry expertise, differentiated data assets, and AI-enabled solutions to help clients navigate complexity and accelerate transformation. With the introduction of Agent Suite, Mastercard is advancing how consulting is delivered—leveraging AI and agent-enabled capabilities to move from insight to execution at scale.

We are seeking a Director, Product Portfolio Marketing, to lead the marketing strategy for Advisors & Transformation. This is a high-impact leadership role at the center of one of Mastercard’s most strategic growth priorities. This is not a traditional product marketing role. You will help shape how Mastercard defines and scales a new category—AI-enabled consulting—bringing together data, technology, and expertise into repeatable, high-impact solutions. Reporting to the Vice President of Product Portfolio Marketing, this leader will define how Advisors & Transformation is positioned in the market, shape the narrative for emerging capabilities such as Agent Suite, and drive integrated go-to-market strategies that support global adoption, commercial growth, and client impact. This role offers a unique opportunity to translate Advisors & Transformation from a strong capability into a globally recognized, market-leading proposition—influencing how Mastercard brings innovation to market at scale.

Requirements

• Significant experience in product marketing, portfolio marketing, consulting marketing, or B2B strategy roles.
• Proven track record of developing and executing marketing strategies for complex or evolving portfolios.
• Experience working with consulting, data, analytics, or technology-enabled solutions is strongly preferred.
• Strong ability to connect marketing strategy to business outcomes—across pipeline creation, client engagement, and revenue growth.
• Comfort operating across the full commercialization lifecycle, from shaping propositions to enabling sales execution.
• Understanding of enterprise buying dynamics and how to engage multiple stakeholders and buying centers.
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
• Proven ability to influence senior stakeholders and build alignment across a matrixed organization.
• Strong executive presence and ability to operate effectively in high-visibility environments.
• Hands-on and outcome-oriented—able to move seamlessly from strategy to execution and deliver results.
• Comfortable operating in fast-paced, evolving environments with a high degree of ambiguity.
• Highly collaborative, with a strong bias for action, ownership, and accountability.
• Required: Bachelor's degree

Nice To Haves

• Preferred: MBA

Responsibilities

• Define and execute the end-to-end marketing strategy for the Advisors & Transformation portfolio across the product lifecycle—from launch through scale.
• Establish clear, differentiated positioning and messaging for consulting and AI-enabled capabilities.
• Align closely with product, consulting, and regional teams to ensure marketing strategies directly support business priorities and growth objectives.
• Lead global go-to-market strategies for priority offerings, including Agent Suite, ensuring consistency across regions while enabling local relevance.
• Work closely with sales leadership to align marketing efforts with commercial priorities—contributing to pipeline creation, deal velocity, and revenue growth.
• Partner with integrated marketing teams to activate campaigns that drive measurable engagement, conversion, and expansion.
• Translate complex and evolving capabilities into scalable, client-relevant value propositions tailored to key buying centers.
• Define and lead the portfolio narrative, ensuring a consistent and compelling story across all client and internal touchpoints.
• Build and maintain a thought leadership roadmap in partnership with consulting leadership and Services Marketing.
• Contribute to strengthening Mastercard’s voice in AI-enabled consulting, analytics, and business transformation.
• Lead the development of sales enablement strategies and client-facing assets that support effective engagement and conversion.
• Equip sales and consulting teams with differentiated messaging, relevant proof points, and scalable materials that accelerate deals.
• Act as a key connector across product, consulting, sales, and marketing teams to ensure alignment and clarity across the commercialization lifecycle.
• Use market research, customer insights, competitive intelligence, and performance data to inform decisions and refine strategy.
• Identify opportunities to strengthen positioning, expand use cases, and accelerate portfolio growth.
• Measure the impact of marketing initiatives, linking efforts to pipeline, client engagement, and revenue outcomes.

Benefits

• competitive pay based on location, experience and other qualifications for the role
• may be eligible to participate in a discretionary annual incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Director