Director Audience Insights, OptumRx - Remote

UnitedHealth Group•Eden Prairie, MN

2d•$112,700 - $193,200•Remote

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

10+ years of experience in Provider/B2C marketing, provider/consumer insights, or audience strategy, ideally in healthcare, financial services, consumer technology, or other complex industries
Deep familiarity with provider/consumer performance metrics such as NPS, satisfaction KPIs, engagement metrics, and marketing effectiveness measures
Demonstrated success leading large scale provider/consumer insights, audience strategy, or experience transformation initiatives at the enterprise level
Proven skilled at creating clear, compelling reports and presentations that elevate insights into actionable business strategy
Proven solid strategic planning and cross functional leadership skills, with the ability to influence, align, and drive action across diverse stakeholder groups
Proven advanced analytical and critical thinking capabilities, with demonstrated ability to translate complex data into clear direction, strategic recommendations, and executive ready narratives
Proven excellent communication, storytelling, and stakeholder engagement skills, including experience briefing senior executives and shaping enterprise decision making
Proven organized and able to lead multiple concurrent initiatives, set priorities, and deliver high quality outcomes in fast paced and dynamic environments

Nice To Haves

Proven ability to lead through ambiguity, navigate organizational complexity, and drive large scale change without direct authority
Proven solid business acumen, including experience setting and achieving measurable goals, evaluating ROI, and connecting insights to financial and enterprise outcomes

Responsibilities

Lead enterprise level strategic planning for Provider/B2C Audience insights, shaping the long term vision, performance frameworks, and roadmap needed to guide consumer growth, experience, and brand strategy
Cultivate high impact, cross functional partnerships across Marketing, Product, Analytics, Experience, and Operations to ensure provider and consumer insight needs are anticipated, prioritized, and fully integrated into decision making
Oversee governance and prioritization of major insight initiatives, balancing investment, resource allocation, and business impact to drive provider and consumer value and market differentiation
Lead development of all B2C/Provider Value Propositions and Narratives for the business
Drive insight led strategies that inform acquisition, engagement, retention, and overall provider and consumer experience transformation, ensuring alignment with broader business and revenue goals
Lead and mentor teams executing complex research and analytics programs, ensuring outputs are rigorous, actionable, and connected to strategic imperatives
Proactively identify emerging provider and consumer issues and opportunities, applying advanced analytical reasoning to assess trends, diagnose performance drivers, and recommend solutions
Serve as the executive steward for insight storytelling, leading business reviews, synthesizing complex findings for senior leaders, and elevating insights into strategic recommendations
Build and maintain enterprise reporting frameworks (monthly/quarterly/annual) that deliver clear visibility into provider and consumer behavior, performance trends, and marketing effectiveness
Monitor progress against strategic plans, providing direction, course correction recommendations, and optimization guidance grounded in data driven understanding of provider and consumer needs and business outcomes