Director, Audience & Engagement Analytics

The Washington Post•Washington, DC

3d•$144,600 - $241,100•Onsite

About The Position

The DAI (Data, Analytics & Insights) organization drives strategic and operational decisions for The Washington Post. This highly visible team applies data, analytics, and research to support strategic initiatives and day-to-day operational support company wide. As our Director of Audience & Engagement Analytics, you’ll report to the Vice President of Data, Analytics & Insights and work in close collaboration with our newsroom, product, engineering, advertising, and finance departments on a diverse range of projects that have a critical and strategic impact on all aspects of the company. The director will support the priorities of The Post's Audience and Engagement missions. This position is part of a team of audience, product and engagement analytics experts who are responsible for providing data informed analytics, insights and recommendations in support of The Post's strategies and operations. As a director, you may contribute to any number of projects, initiatives, or analyses to support the business.

Requirements

Bachelor's degree in computer science, engineering, mathematics, or a related technical discipline
10+ years professional experience in audience/ content/ customer/ product analytics.
3+ years of experience managing analytics professionals.
Deep expertise in audience analytics, content measurement, and product analytics — ideally within a media, subscription, or digital product environment.
People leadership experience in directing team members in building analytics solutions, data products, reporting, experimentation, and acquisition and retention modeling.
Strong competency in leadership, managing execution, building relationships, generating talent and organizational capability.
Willingness to take initiative and to follow through on projects.
Strong project management skills, with the ability to juggle multiple priorities and drive high-impact outcomes.
Knowledge of privacy-compliant data practices and evolving trends in audience targeting and measurement.

Nice To Haves

Experience in experiment design, measurement, analysis, and modeling
Familiarity with Google Analytics, media research tools (e.g., Comscore, Nielsen), and custom dashboards.
Experience measuring effectiveness of marketing channels (e.g., search, social, email)
Strong communication and interpersonal skills, and ability to work seamlessly with multiple stakeholders including executives
Experience with SQL, Python and Big Data tools
Experience with Tableau and Web Analytics systems like Google Analytics is preferred.

Responsibilities

Partner with cross-function leads (audience, product, design, engineering) across multiple teams to establish the strategic, roadmap and OKRs
Responsible for optimizing revenue from our audience and products using audience strategies, customer segmentation, and engagement tactics to increase engagement, revenue, and profitability.
Responsible for understanding customer behavior and preferences.
Collaborate with stakeholders on customer insights to create targeted campaigns and personalized product offerings.
Contribute as a key collaborator and thought leader for various initiatives and projects to meet organization goals
Manage and communicate the analytics roadmap and deliverables
Lead, hire, onboards and develops talent, careers, and culture of analytics within the larger analytics organization
Responsible for the quality and direction of analytics team's work. Oversee team deliverables and represents the team's work at the executive level
Collaborate with other Data & Analytics teams on projects that span multiple missions and looks for partnership opportunities across teams
Oversee designs and analyzes experiments to improve Growth KPIs for digital subscribers
Educate and improve internal processes to promote innovation and best practices within the team.