Director, Annual & Community Giving Initiatives

BMC Software•Boston, MA

6d•$122,000 - $177,000•Onsite

About The Position

Reporting to the Senior Director, Major Giving & Individual Giving, the Director, Annual Giving & Community Giving Initiatives will drive revenue growth and innovative development of BMC’s entry level individual donor population (gifts up to $25,000). The Director will increase BMCHS flexible dollars from this giving band, expand our entry-level donor base in a multi-pronged approach, and advance a team charged with our annual giving efforts (direct mail, segmentation, portfolio management) and community giving programs (Team BMC, including Marathon and Winter Walk, affinity groups, and various other community-led giving programs). The Director will develop and implement a clear, ambitious vision for year-over-year revenue growth within this donor population and will be a key driver in helping to populate long-term pipeline prospect development for Major Gifts and Planned Giving portfolios. The Director supervises two Associate Directors, and provides leadership and guidance in the oversight of their direct reports.

Requirements

Bachelor’s degree and at least 10-12 years of relevant experience in non-profit fundraising, of which at least 5 years must be management experience required; or equivalent combination of education and experience.
Experience leveraging technology and information to creatively identify prospects, retain and upgrade donors, steward gifts, and inform future investments in program growth
Experience partnering with clinical/programmatic and other internal leaders
Deep expertise in annual giving strategies and tactics (direct mail, segmentation, portfolio management, donor matches etc.) and community-led fundraising initiatives (marathon charity program participation, walks, volunteer engagement, etc.)
Strong fluency in NXT (or comparable CRM) and expertise in interpreting data and implementing strategic next steps based on reporting; commitment to goal-setting & adhering to established metrics
A proven track record of achieving or surpassing goals and developing annual giving and community fundraising strategy rooted in best practices in a medium-to-large, fast-paced nonprofit environment
Ability to manage and empower team members
Data driven
Demonstrated success in collaboration with Operations and Research colleagues

Nice To Haves

Non-profit fundraising experience in complex organizations such as higher education or health care.

Responsibilities

Lead strategic development and growth of entry-level giving band (gifts up to $25,000) and pipeline through new and existing annual fund and community giving infrastructure, including but not limited to direct marketing strategy, oversight of digital engagement (DXO) portfolios, and providing strategic insight on peer-to-peer acquisition and conversion. Implement and execute strategy to significantly increase these revenue lines, in both dollars and individuals, over a targeted time horizon.
Responsible for a minimum of $4M in philanthropic revenue annually, across annual giving and community giving initiatives.
Develop meaningful KPIs for team members and revenue units that promote donor acquisition, retention, participation, and upgrades. Meet and exceed revenue targets, as established during annual goal-setting process, with a focus on driving unrestricted and flexible revenue for BMCHS’s highest needs and priorities.
Direct, Mentor, manage, and empower Annual Giving & Community Giving Initiatives team members
Strengthen processes to transition community-led fundraising donors into longer-term annual giving and sustaining donors. Partner with Major Gifts, Planned Giving, and Research colleagues to identify and transition prospects into new portfolio, when appropriate, to maximize donor experience and engagement.
Provide strong oversight for associated Annual Giving and Community Giving budgets; ensure that various investments (print pieces, acquisition tools, small gatherings, various other expenses, etc.) are evaluated and tied to increase revenue. Ability to discern and sunset investments that are not meeting ROI expectations.
In partnership with Operations, leverage and evaluate new and existing technologies to strategically reach & engage annual giving and community donors. Train and educate colleagues on how to fully deploy these technologies when appropriate.
Provide oversight of grassroots & community fundraisers ; work with the team to establish clearly articulated revenue goals and expectations of these fundraiser populations.
Collaborate with Events team around BMCHS’s signature events and direct team members on host and volunteer engagement initiatives to broaden BMCHS’s donor network.
Evaluate effectiveness of various acquisition and retention strategies using NXT and other available data to inform decision making & direction.
Provide direction on budding annual giving and community giving initiatives at BMCHS’s two newly added hospitals: BMC-Brighton and BMC-South. In partnership with other key BMCHS Development staff, educate and implement fundraising best practices at these new sites.
Participate in annual goal setting.
Other duties, as assigned.