Director, Americas Channel Sales

Promethean

6d

About The Position

The Director of Channel Sales is responsible for developing and executing Promethean’s national channel strategy to drive revenue growth through distribution, reseller partners, and strategic alliances. This role leads a diverse team responsible for partner development, distribution management, SaaS channel growth, and inside channel sales execution.
As a senior leader within the Global Sales organization, the Director of Channel Sales establishes partner engagement strategies, oversees national channel programs, and ensures alignment across Sales, Marketing, Product, Services, and Operations. The Director is accountable for expanding Promethean’s channel ecosystem, strengthening partner relationships, and enabling partners to successfully sell, deploy, and support Promethean solutions.
This role oversees a national channel team, ensuring consistent execution of the company’s channel-first go-to-market strategy.

Requirements

• 10+ years of B2B technology sales experience, with a strong background in channel or partner-led sales models.
• 7+ years of sales leadership experience, leading multi-layered teams, and partner ecosystems.
• Proven success building and scaling channel-first go-to-market strategies.
• Demonstrated success leading teams responsible for hardware, SaaS, and solution-based selling.
• Strong financial acumen including forecasting, pipeline management, and quota attainment.
• Experience working with CRM systems such as Salesforce and channel management tools.
• Proven ability to build, lead, and develop high-performing channel team, fostering a culture of accountability, collaboration, and continuous improvement.
• Strategic mindset with the ability to balance long-term partner development with near-term revenue execution.

Responsibilities

• Implement and execute the national channel strategy to accelerate revenue growth through distribution, resellers, and strategic partners.
• Partner with senior sales leadership to shape regional and national sales strategy, align go-to-market priorities, and drive coordinated execution across Sales, Channel, and Marketing.
• Lead and scale a high-performing channel sales organization responsible for partner recruitment, enablement, and revenue generation.
• Align channel programs, pricing strategy, and deal registration policies to maximize partner engagement and competitiveness in the market.
• Influence annual budgeting decisions, providing input on channel investments, partner programs, headcount planning, and strategic initiatives.
• Identify opportunities to expand Promethean’s presence through new partners, distribution relationships, and emerging channels.
• Establish clear performance metrics, manage and achieve quotas, and oversee accountability across the channel organization.
• Measure team success through quota attainment, revenue growth, and acquisition of new customers.
• Conduct regular performance reviews, pipeline inspections, and strategic planning sessions with channel leaders.
• Build strong relationships with national and regional channel partners, distribution partners, and strategic alliances.
• Conduct Quarterly Business Reviews (QBRs) with top partners to review performance, identify growth opportunities, and align strategic initiatives.
• Develop programs that enable partners to effectively position, sell, and support Promethean’s hardware, software, and services solutions.
• Ensure channel managers and partners are equipped with the tools, training, and resources needed to conduct demos.
• Oversee the company’s distribution strategy, ensuring alignment between distribution partners and reseller partners.
• Coordinate with Sales Operations to maintain forecast accuracy, pipeline discipline, and channel reporting visibility.
• Ensure consistent execution of channel policies including pricing, bid support, and deal protection.
• Partner with Product and Marketing leadership to grow SaaS-based offerings through the channel ecosystem.
• Support channel enablement for software and subscription-based solutions.
• Identify new channel opportunities to expand adoption of Promethean’s digital classroom platform.
• Partner with Marketing, Product, Professional Development, and Support teams to ensure partners can deliver seamless customer experience.
• Provide market insights, competitive intelligence, and partner feedback to inform product development and strategic planning.
• Represent the channel organization in executive leadership meetings and company-wide initiatives

Benefits

• Medical, Dental, and Vision Insurance
• Spending Accounts (FSA and HSA)
• Disability Programs
• 401(k) Retirement Plan with Matching
• Generous PTO and Holidays
• Paid Maternity and Parental Leave Program with Child Care Subsidy
• Paid Volunteer Time Off
• Reward and Recognition Program
• Well-Being Programs (For example, company-wide health challenges)
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 251-500 employees