Director, All Inclusive & Resorts Brand Management

Hilton • McLean, VA

19d • Hybrid

About The Position

This is your chance to be part of Hilton's Brands organization and help shape the strategy for our All Inclusive & Resorts business globally! You will report to the Global Head of All Inclusive & Resorts and work in step with brand leaders and partners across the enterprise. You will lead priorities that strengthen brand concepts, revenue, market share, product and service quality, owner profitability, and guest loyalty across the segment. This role calls for business case development, disciplined execution, and championing All Inclusive & Resorts across Hilton.

Requirements

• Ten (10) years of professional experience in strategy, brand management, hospitality, or a related field.
• Experience in the All Inclusive & Resorts segment with strategic involvement in business model and key components (source markets, F&B, entertainment, sales & marketing, and overall financial performance).
• Experience driving business analysis and strategic planning across a large matrixed organization.
• Experience conducting market assessment and competitive benchmarking to determine strategic opportunities.
• Three (3) years of direct or indirect management experience.
• Travel 20%
• Based in McLean, VA or Miami, FL (3 days per week in office)

Nice To Haves

• BA/BS/Bachelor's degree; MS/MA/MBA preferred, or equivalent experience.
• Global experience across multiple regions and source markets.
• Fluent or conversational Spanish language.

Responsibilities

• Lead the planning and execution of Hilton's All‑Inclusive & Resorts brand priorities, ensuring clear differentiation in a competitive global market.
• Develop data‑driven recommendations, business cases, and implementation plans that support revenue growth, market share, product quality, owner profitability, and guest loyalty.
• Champion the All‑Inclusive & Resorts category internally by building awareness, sharing insights, and strengthening organizational capabilities.
• Partner with the Global Head of All‑Inclusive & Resorts to support external messaging and public relations efforts that educate consumers, trade partners, and key stakeholders.
• Monitor performance against key metrics, including Net Unit Growth, RevPAR, RPI, cash flow, stay experience, and EBITDA, and recommend actions to improve results.
• Manage day‑to‑day workstreams across strategic initiatives, hotel development support, and brand performance support.
• Partner with global brand, commercial, and strategy leaders to align priorities and accelerate execution.
• Work cross‑functionally with marketing, product, quality, development, brand performance, customer insights, Food & Beverage, and Meetings & Events teams to shape resort strategies and guest experiences.
• Engage owners, management companies, corporate partners, and hotel leaders to align resources, standards, and action plans that support successful outcomes.
• Define All Inclusive & Resorts brand concepts that support Hilton's growth goals and differentiate the portfolio and brands in the market.
• Shape the strategic positioning, guest promise, and experience frameworks required to support Hilton's evolving brand strategy and category leadership.
• Lead brand strategy deliverables for new development, conversions, and product improvement plans, ensuring alignment with concept intent and long-term brand direction.
• Develop scalable tools, frameworks, and guidelines that support consistent execution and position the segment for future expansion and sustained growth.
• Strengthen internal understanding and advocacy for the segment by building capability across teams and helping define broader resort strategies and experiences.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees