Director, Ad Platform Strategy, Go-To-Market

Fetch

6d•Hybrid

About The Position

We’re looking for a strategic, analytical, and product-minded leader to shape the future of our Ads platform. This role sits at the intersection of Product, Sales, and Strategy, and will play a critical role in defining how advertisers plan, launch, and optimize campaigns on our platform. As Director of Ad Platform Strategy, you will own the vision and evolution of our ads platform strategy, including everything from campaign design/management to ads tooling. You’ll partner closely with Product, Sales, and Operations to design scalable solutions that work across both Enterprise and SMB partners, while unlocking new performance and revenue opportunities. This is a highly cross-functional role for someone who thrives in ambiguity, brings strong strategic thinking, and is equally comfortable diving into data and shaping long-term platform vision. This is a full-time role that can be held from one of our US offices or remotely in the United States.

Requirements

10+ years of experience, including in consulting, ads strategy/go-to-market, or related roles
Deep understanding of digital advertising platforms (e.g., Google, Meta, Reddit, retail media networks)
Strong analytical skills, including experience with SQL and data-driven decision making
Proven ability to operate in ambiguous environments and define strategy from first principles
Experience in working collaboratively and influencing stakeholder teams to drive results without direct authority
Strong communication and stakeholder management skills, with the ability to influence at senior levels

Nice To Haves

Experience with SMB advertisers
Familiarity with retail/CPG industry
Experience in working with product/tech teams and sales organizations

Responsibilities

Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact.
Lead large cross-functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes.
Partner closely with product, sales, and other cross-functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery.
Analyze & translate data into actionable insights that influence product development and go-to-market strategy.
Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results.