Go-To-Market Strategy Manager - Credit Card

U.S. Bank • Horsham, PA

6d • $133,365 - $156,900 • Hybrid

About The Position

Leads the go-to-market strategy for the Elan Financial Services Credit Card business, delivering customer-centric, multi-channel marketing programs that drive client engagement, customer growth, and new account acquisition. Establishes and communicates key performance indicators to measure marketing effectiveness and ROI, using insights to optimize strategy and execution. Manages a team of marketing professionals focused on client engagement, activation, retention, and credit card acquisition marketing. Applies segment-specific strategies to launch programs in close collaboration with agencies, product, relationship management, sales, and technology partners.

Requirements

• Bachelor's degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong organizational, interpersonal and team building skills
• Excellent verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus

Responsibilities

• Leads the go-to-market strategy for the Elan Financial Services Credit Card business
• Delivers customer-centric, multi-channel marketing programs that drive client engagement, customer growth, and new account acquisition
• Establishes and communicates key performance indicators to measure marketing effectiveness and ROI, using insights to optimize strategy and execution
• Manages a team of marketing professionals focused on client engagement, activation, retention, and credit card acquisition marketing
• Applies segment-specific strategies to launch programs in close collaboration with agencies, product, relationship management, sales, and technology partners

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior