Directeur.trice marketing et communications

Rodeo FX • Montreal, QC

3d • Onsite

About The Position

Rodeo FX is seeking a Marketing and Communications Director to define, structure, and evolve the group's overall brand, marketing, external communications, and outreach strategy. In a creative, technological, and international environment, this person will play a key role in positioning Rodeo FX, ensuring brand consistency, the quality of its external communications, and supporting business priorities. They will contribute to consolidating the strategic positioning of the marketing and communications function by making it even more proactive, structured, measurable, and connected to the group's needs. Leading a multidisciplinary team, they will be responsible for clarifying priorities, raising execution standards, supporting team development, and ensuring the consistency of initiatives across Rodeo FX's various sites, markets, and business lines. This role is for a leader capable of combining strategic vision, editorial sense, understanding of digital platforms, brand sensitivity, and strong execution skills in a creative, fast-paced, and constantly evolving context.

Requirements

• 10+ years of experience in a senior role in marketing, communications, public relations, brand, or content, ideally in visual effects, animation, entertainment, advertising, technology, video games, or an international creative industry.
• Demonstrated experience in team management, including work prioritization, talent development, performance management, and maintaining strong team cohesion.
• Strong ability to define a strategic vision, translate it into concrete action plans, and ensure high-quality execution.
• Excellent understanding of digital marketing, social media, content platforms, public relations, and new technologies applied to communications.
• Strong sensitivity to brand, storytelling, editorial line, corporate reputation, and the experience of different target audiences.
• Ability to thrive in an international, creative, fast-paced, and transforming environment.
• Excellent communication, influence, collaboration, and stakeholder management skills.
• Ability to advise management and leadership teams and contribute to strategic discussions with judgment, clarity, and discernment.
• Experience in managing budgets, suppliers, agencies, partners, or complex projects.
• Ability to manage multiple priorities simultaneously, make decisions, and stay on course in a demanding context.
• Experience in developing, structuring, or professionalizing a marketing and communications department.
• Proficiency in French and English, both spoken and written.
• Availability for occasional international travel.

Nice To Haves

• Experience in a VFX studio, animation, advertising, production, entertainment, technology, or an international-caliber creative environment.
• Experience with marketing performance analysis tools, social platforms, CMS, project management tools, CRM, or automation solutions.
• Understanding of the uses of artificial intelligence, data, and emerging technologies in a marketing or communications context.
• Experience in managing international campaigns, brand launches, website redesigns, content strategy, or marketing/communications department transformation.

Responsibilities

• Define and drive the overall marketing and communications strategy of the Rodeo FX group, in line with business objectives, creative vision, and growth priorities.
• Establish the department's short, medium, and long-term objectives, priorities, and action plans.
• Develop and maintain a strong, clear, and consistent editorial line that reflects Rodeo FX's identity, culture, expertise, and international ambition.
• Ensure brand consistency across communications, platforms, content, events, sales tools, and external initiatives.
• Advise management and leadership teams on brand, reputation, communication, and positioning issues.
• Contribute to positioning Rodeo FX as an international-caliber creative studio, recognized for the quality of its projects, innovation, talent, and culture.
• Develop and execute external communications strategies to enhance Rodeo FX's awareness, reputation, and influence in its key markets.
• Oversee public relations, corporate announcements, press releases, media opportunities, interviews, and media coverage follow-up.
• Develop and maintain a relevant network of media, partners, platforms, institutions, associations, and key industry players.
• Ensure the quality and consistency of messages disseminated to clients, partners, talent, media, and international creative communities.
• Oversee Rodeo FX's participation in industry awards, festivals, events, and recognitions, including VES, BAFTA, HPA, Academy Awards, Mercuriades, or other relevant initiatives.
• Ensure the quality of applications, presentations, demos, and content submitted to various recognition bodies.
• Oversee Rodeo FX's digital strategy, including the website, social platforms, content campaigns, and online visibility tools.
• Define a modern and effective social media approach, adapted to different platforms, target audiences, formats, and emerging trends.
• Oversee the creation, planning, and dissemination of brand-aligned content: projects, behind-the-scenes, talent, culture, innovations, partnerships, events, and achievements.
• Ensure that digital platforms and communication tools remain current, effective, and aligned with the standards of an international creative company.
• Identify trends in marketing, communications, social media, emerging technologies, artificial intelligence, and audience behavior to inform the department's strategy.
• Encourage the relevant use of data, digital tools, automation, and new technologies to improve the reach, effectiveness, and impact of marketing initiatives.
• Oversee the production of sales and promotional tools, including demos, corporate presentations, client content, biographies, press kits, case studies, and other strategic materials.
• Collaborate with Advertising, Business Development, Production, Talent, Culture, and management teams to support commercial, recruitment, and outreach priorities.
• Ensure that communication and sales tools clearly reflect Rodeo FX's creative, technical, human, and strategic value.
• Prioritize internal requests based on their impact, urgency, strategic alignment, and team capacity.
• Oversee events related to Rodeo FX's external outreach, including client events, festivals, conferences, panels, sponsorships, partnerships, and visibility initiatives.
• Identify opportunities for speaking engagements, partnerships, or events that can contribute to Rodeo FX's positioning.
• Support company spokespersons, when required, in preparing presentations, biographies, key messages, or public appearances.
• Collaborate with HR, Talent, Culture, and management teams to ensure consistency between the employer brand, external corporate communications, and Rodeo FX's outreach.
• Support the preparation of content, messages, or communication tools related to recruitment, employer branding, projects, or corporate initiatives impacting Rodeo FX's brand or outreach.
• Contribute to clear, consistent communication aligned with Rodeo FX's identity, in support of teams responsible for internal communications and Culture.
• Lead, mobilize, and develop a multidisciplinary team in marketing, communications, content, events, design, or other related expertise.
• Clarify roles, responsibilities, priorities, and expectations to ensure smooth, consistent execution aligned with departmental objectives.
• Maintain team cohesion, foster collaboration, and create a positive, structured, quality-oriented work environment.
• Rigorously manage team priorities, balancing strategic needs, internal requests, deadlines, capacity, and expected impact.
• Provide regular feedback, coaching, and mentoring to support team members' performance, development, and autonomy.
• Assess current and future departmental needs in terms of skills, structure, tools, processes, and execution capacity.
• Implement performance indicators, tracking, and mechanisms to measure the impact, quality, and effectiveness of marketing and communications initiatives.
• Manage the department's annual budget in collaboration with finance, track expenses, and ensure rigorous resource utilization.
• Maintain up-to-date knowledge of best practices in marketing, communications, public relations, social media, digital technologies, artificial intelligence, content, and employer branding.
• Evolve departmental practices to improve the quality, speed, consistency, and impact of deliverables.
• Establish standards, processes, and tools that enable the team to operate at a high level of maturity and efficiency.
• Share learnings, data, trends, and recommendations that can support decision-making and brand evolution.
• Contribute to making marketing and communications a strategic, modern, credible department recognized as a key partner of the organization.

Benefits

• Permanent full-time contract
• 5 paid days off for illness or personal reasons
• 2 additional paid holidays during the winter break
• Group insurance, access to Dialogue for online support, and an Employee Assistance Program (EAP)
• RRSP with employer contribution
• Discounts on public transport, several spas, sports classes, art center, cafes, furniture, and many other local businesses.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed