Directeur(trice) de la stratégie de marque et de marketing

Toromont Cat•Pointe-Claire, QC

About The Position

Toromont Cat is seeking a Director, Brand and Marketing Strategy. Reporting to the Corporate Vice President of Marketing, the Director of Brand and Marketing Strategy at Toromont plays a key role in defining and implementing the company's brand and marketing communication strategy. In this capacity, they act as a strategic partner to each business unit, providing guidance on Go-to-Market (GTM) approaches and leading the development, execution, and improvement of communication strategies. Success in this role requires strong leadership, strategic thinking, and a collaborative approach. The Director is results-oriented and constantly strives to meet and exceed objectives by mobilizing teams around common goals, maintaining a strong customer focus, and effectively managing a team of marketing specialists, market analysts, and agencies.

Requirements

Bachelor's degree in marketing, communications, or a related field
Over 10 years of experience in branding, communications, and leadership roles (managing teams, agencies, or cross-functional projects)
Experience in B2B and in a multi-divisional environment
Excellent leadership and influencing skills
Strategic thinking and business acumen
Excellent written and oral communication skills
Decision-making and prioritization abilities
Team development and coaching
Bilingualism (French, English)

Nice To Haves

Master's degree (an asset)
Employer branding experience
Knowledge or experience in a similar industry

Responsibilities

Develop and maintain comprehensive brand guidelines for Toromont and its divisions, ensuring a consistent identity, clear values, and strong positioning across all customer interactions and channels, in line with Caterpillar brand guidelines.
Conduct in-depth market research to inform strategy and identify new opportunities, leveraging qualitative and quantitative research, industry trend analysis, competitor activities, customer preferences, Voice of Customer (VOC), and emerging trends.
Develop and ensure the execution of comprehensive multi-channel communication strategies to enhance brand value awareness, maximize reach and conversion, in collaboration with the corporate marketing team and division marketing managers.
Collaborate with Human Resources to optimize internal communication channels and strengthen the employer brand by developing and deploying effective internal communication strategies and engaging content that fosters employee pride and organizational engagement.
Develop and implement robust customer experience (CX) measurement frameworks and processes to improve the customer journey, working closely with operational teams to ensure an experience that meets expectations and target audience needs.
Manage and coordinate a comprehensive calendar of marketing initiatives across all channels, aligning these actions with each division based on target customer segments and Caterpillar's communication initiatives.

Benefits

A leading safety culture where your well-being is the top priority
Pride in working for a world-class organization and the global "Caterpillar" brand
Access to training and development programs as well as educational assistance
A compensation program including: Competitive salary, annual performance-based bonus, and salary review
A pension plan with 100% company contribution
An employee stock purchase plan with company contribution
Group savings plans
Disability coverage (short and long term)
An employee and family assistance program with access to leading medical experts
Health coverage for employees and their families (health, drugs, dental, vision, out-of-country, and life insurance)
Exclusive offers, discounts, and benefits from Toromont partners