Direct-to-Consumer Marketing Manager - HIV Prevention

ViiV Healthcare•Durham, CA

5d•Hybrid

About The Position

The Direct-to-Consumer (DTC) Marketing Manager, HIV Prevention, is responsible for leading development and execution of key consumer marketing activities and digital solutions. The ideal candidate should be a self-starter, have a passion for marketing excellence and the skill to ensure our campaigns are patient-centered, innovative and competitive. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Lead key direct-to-consumer marketing activities to include branded and unbranded social, influencer, audio and print execution Lead experiential activations for the unbranded campaign Understand People Who Can Benefit from PrEP (PWBP), the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of strategic marketing campaigns & materials Assist in the evolution of digital content to reach patients in this critical channel Foster collaborative relationships across brand and cross-functional teams, network and build alliances Manage projects through promotional review and the Copy Approval system Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect Develop Key Performance Indicator (KPIs), track performance and optimize marketing programs for maximum impact Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business

Requirements

Bachelor’s degree
4+ years of US-based pharmaceutical industry experience in marketing AND/OR commercial roles
Experience working with and managing external agencies
Experience in creating product messaging and developing tactics
Experience in navigating Copy Approval / Promotional Review Team (PRT) process and promotional review.

Nice To Haves

Graduate Degree level (e.g., MBA) or related field.
Prior PrEP or HIV market experience
Demonstrated ability to effectively work in a matrix team environment (i.e. Copy Approval Team, brand marketing, sales, training, medical, insights and analytics, etc.)
Media planning knowledge across multiple channels
Project management and demonstrated analytical skills
Ability to work independently, with minimal direction
High level of motivation and a strong ability to find creative solutions to unstructured situations
Knowledge and practical application of compliance acumen in the pharmaceutical space
Experience preparing and delivering written and verbal communications in a professional setting, interpersonal influencing skills and prioritization skills
Experience navigating internal processes, manage multiple priorities, and keep projects on track to meet deadlines

Responsibilities

Lead key direct-to-consumer marketing activities to include branded and unbranded social, influencer, audio and print execution
Lead experiential activations for the unbranded campaign
Understand People Who Can Benefit from PrEP (PWBP), the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of strategic marketing campaigns & materials
Assist in the evolution of digital content to reach patients in this critical channel
Foster collaborative relationships across brand and cross-functional teams, network and build alliances
Manage projects through promotional review and the Copy Approval system
Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery
Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
Develop Key Performance Indicator (KPIs), track performance and optimize marketing programs for maximum impact
Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business