Direct Response Copywriter-Producer (Remote)

Tried and True Media • Toronto, ON

8d • $72,000 - $96,000 • Remote

About The Position

Tried and True Media (TNT) is a digital direct response agency in the health, wellness, and beauty space, generating over $1.2B in sales for clients. They are seeking talented direct response copywriters specializing in high-converting 1-5 minute Facebook & YouTube video ad scripts that drive traffic to VSL funnels. Experience with product-blind, long-form 30-45m VSL funnels is required. The role involves joining a team of performance managers, media buyers, and video editors focused on driving sales and scaling client ad spend.

Requirements

• Minimum 3+ years of Health & Wellness Copywriting Experience, specifically for direct response companies using product-blind, long-form (30-45m VSLs) funnels.
• Excellent English skills, with top-notch speaking and writing abilities.
• Passionate about copywriting, appreciating its genius, and obsessing over every word, phrase, sentence, and paragraph.
• Relentlessly works to improve copywriting abilities through studying courses, mentoring, deconstructing ads, etc.
• Takes extreme pride in submitting high-quality work that’s on time, on spec, double-checked, and meets all compliance guidelines.
• Ability to formulate strong ideas and articulate them clearly to others for feedback.
• Experience writing video ad scripts for VSL funnels for at least a year for paid social (e.g. Facebook, Instagram, TikTok) or YouTube, either for an agency, brand, or as a freelancer.
• Experience writing/testing various VSL components, particularly leads and closes.
• Availability for calls, Slack, and meetings between 10:30 a.m. – 5:30 p.m. ET (UTC-5, New York).

Nice To Haves

• Experience writing for supplements, health and/or beauty products.
• VSL Writing Experience (preferred) – Exposure writing leads, CTAs, closes and other high-leverage VSL elements that move the needle on conversion rate and AOV.

Responsibilities

• Writing video ad scripts for clients' offers (60% of the work), ranging from 1 to 5 minutes, each including 4-5 different hooks for testing.
• Producing the ad from script to launch, providing clear instructions to acting talent, editors, and animators, and overseeing the ad's vision, look, sound, and feel.
• Monitoring ad performance, reviewing marketing data (ROAS, CTR, engagement rates), and optimizing results by testing new hooks, formats, or spokespeople.
• Coming up with new ideas and angles, executing them, and following the numbers to analyze results.

Benefits

• Access to Data – Access to the same performance data as everyone else so you can instantly see how your copy performs, detect patterns and gain insights.
• Shared Learnings – Participation in our weekly Best Ads call wherein we review the top performers to see what’s working, or not, for everyone else, accelerating your learning.
• Clear Feedback / Mentoring – You’ll be given clear feedback on your scripts and routine mentoring sessions to ensure you continually upskill and develop your craft.
• Subject Variety – You’ll be given a huge variety of subject matter to write about, with a mix of clients who have a mix of offers in your assigned cell, rotating to other cells over time.
• Career Progression – Your success determines how fast your income progresses… there is no mandated bureaucratic waiting period; only success matters. Prove yourself and your skills and, as the need arises as the agency grows, you could be next in line to jump into a more senior role.
• Base range $72,000-$96,000/annually + monthly bonus opportunity based on company performance and individual ad performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed