Direct Response Copywriter & CRO

AJMedia

6h•Remote

About The Position

AJ Media is a performance-driven DTC eCommerce company operating a portfolio of brands across different verticals, currently in a phase of rapid growth and aggressive scaling across multiple markets. The company's strategy is built on conversion math, where every element of the sales funnel is optimized to improve CVR, AOV, and LTV. The CEO has a proven track record of scaling 8-9 figure brands, and the company is assembling a sharp executive team. They believe in a holistic approach where the individual writing the advertorial also iterates on the sales page, checkout, and upsell stack. This role is for a Copywriter–CRO hybrid who will own the full post-click funnel: advertorial, sales page, checkout, and upsells. The primary objective is to significantly increase funnel conversion rates (e.g., from 2% to 4% then to 6%) through sharper copy, improved offer structures, smoother checkout experiences, and smarter upsell logic. It is an equal-parts role focusing on both writing and conversion optimization, requiring an obsessive focus on enhancing funnel performance. This position is explicitly not an ads role, nor is it for a VSL scriptwriter; it focuses on end-to-end ownership of the post-click funnel.

Requirements

2+ years of hands-on CRO work — not just reading about it, but running tests and shipping winners
Working knowledge of A/B testing methodology — sample size, statistical significance, test prioritization frameworks (ICE, PIE)
Familiarity with DTC testing and analytics concepts (CVR, AOV, LTV, CPA, statistical significance, heatmaps, session recordings)
Ability to research products and audiences thoroughly to identify core pain points and unique selling propositions
Exceptional range — from punchy headlines to long-form persuasive narratives
Reliable, deadline-driven, and a proactive communicator
Direct Response writing frameworks
Advertorial and pre-sale page construction
Landing page CRO and funnel optimization
A/B and multivariate test design and analysis
Heatmap, session recording, and funnel analytics interpretation
Offer engineering and conversion psychology
Audience and product research

Nice To Haves

Direct experience with CheckoutChamp
Hands-on experience with specific DTC testing and analytics tools

Responsibilities

Write native-style articles that blend editorial credibility with salesmanship, warming prospects for conversion
Structure advertorials around proven DR frameworks (PAS, AIDA, Problem-Agitate-Solution, story-led)
Apply deep knowledge of advertorial structure and health/beauty compliance (FDA/FTC) so copy sells without creating claims risk
Write and rewrite long-form sales pages that carry cold and warm traffic from hook to checkout
Own product page copy: headlines, subheads, benefit stacks, FAQs, reviews positioning, risk reversal
Structure the full page argument — problem, promise, proof, offer, urgency, objection handling
Write checkout page microcopy — bump offers, trust elements, guarantee framing, shipping reassurance
Develop order bumps, one-click upsells, down-sells, and Thank You page offers
Create post-purchase email and SMS flows that drive repeat purchase and LTV
Audit live funnels end-to-end: advertorial → sales page → checkout → upsells → Thank You page
Identify the weakest step and attack it first — with a hypothesis, a test, and a measurable expected outcome
Iterate continuously to break conversion rate ceilings
Redesign page structure, above-the-fold experience, section order, and offer presentation to maximize CVR
Optimize checkout for completion — reduce friction, surface trust, time bumps and upsells correctly
Ensure ad-to-advertorial-to-sales-page congruence
Design and test upsell logic — product selection, sequencing, pricing, copy, timing
Engineer offer stacks that lift AOV without tanking front-end CVR
Test bundles, tiered pricing, free-plus-shipping mechanics, continuity, BOGO, and risk reversal structures
Build structured test plans with clear hypotheses, success metrics, and minimum sample sizes
Run A/B and multivariate tests to statistical significance on headlines, hooks, offers, page layouts, and upsell logic
Analyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth) to identify friction and opportunity
Use heatmaps, session recordings, and on-page analytics to inform copy and layout decisions
Report weekly on test results, winners, losers, and next hypotheses — in plain language, not vanity metrics