Direct Marketing Specialist

Islamic Relief Canada•Burlington, ON

1d•Hybrid

About The Position

Join our dynamic Marketing Department, where creativity meets purpose. Our team is dedicated to crafting compelling campaigns and content that inspire and engage our community. We strive to amplify our mission, drive donor engagement, and create meaningful impact through innovative strategies and storytelling. The Direct Marketing Specialist is responsible for planning, executing, and optimizing personalized donor communications across email, WhatsApp, direct mail, and other direct-response channels. This role plays a critical part in donor acquisition, retention, stewardship, and revenue growth by creating data-driven, segmented donor journeys that deliver the right message to the right supporter at the right time. Working closely with the copy, digital marketing, creative, and data teams, the Direct Marketing Specialist leverages Salesforce Marketing Cloud and CRM insights to build meaningful donor experiences that strengthen engagement, increase lifetime value, and deepen supporter loyalty.

Requirements

Bachelor's degree in Marketing, Communications, Fundraising, Business, or related field.
3–5 years of experience in direct marketing, email marketing, fundraising marketing, or donor communications.
Experience using Salesforce Marketing Cloud and Salesforce CRM.
Experience managing automated marketing journeys and audience segmentation.
Strong understanding of donor lifecycle marketing and relationship-building strategies.
Expertise in email marketing best practices, automation, and personalization.
Experience managing multi-channel direct marketing campaigns.
Strong analytical skills with the ability to interpret data and translate insights into action.
Excellent project management and organizational skills.
Strong written communication and copy editing abilities.
Knowledge of privacy legislation and communication compliance requirements.

Nice To Haves

Experience within the nonprofit or fundraising sector is considered an asset.

Responsibilities

Design and manage segmented, personalized donor journeys across multiple products.
Develop lifecycle communications for donor acquisition, onboarding, cultivation, retention, reactivation, upgrade, and monthly giving conversion.
Create audience segmentation strategies based on donor behavior, giving history, interests, demographics, engagement levels, and campaign responses.
Identify opportunities to improve donor experience through automation, personalization, and journey optimization.
Build, schedule, test, and deploy email campaigns using Salesforce Marketing Cloud.
Develop automated email journeys that support fundraising campaigns, stewardship initiatives, emergency appeals, and donor retention efforts.
Manage email audience segmentation, data extensions, subscriber lists, and automation workflows.
Conduct A/B testing on subject lines, content, calls-to-action, timing, and audience segments.
Monitor email deliverability, engagement metrics, and conversion performance.
Develop and execute WhatsApp communication strategies that complement donor journeys.
Analyze performance and optimize messaging to increase engagement and donor response.
Coordinate donor mailings including appeals, acknowledgements, stewardship pieces, impact reports, and campaign communications.
Collaborate with internal stakeholders and external vendors to manage production timelines and mailing schedules.
Monitor and report on key performance indicators including open rates, click-through rates, conversion rates, donor retention, average gift value, and revenue generated.
Build dashboards and reports to measure campaign effectiveness and donor journey performance.
Use data insights to identify trends, opportunities, and optimization strategies.
Provide recommendations to improve donor engagement and fundraising outcomes.