Direct Marketing Program Manager

Regions Bank•Nashville, TN

3d•Onsite

About The Position

At Regions, the Direct Marketing Program Manager provides direct marketing support for the outlined strategy to include the development, audience, offer, incentive testing, creative development, production, budget management and overall channel project management.

Requirements

Bachelor's degree in a related field with six (6) years of experience in marketing
Ability to challenge current processes in an effort to improve results
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Strong analytical skills with the ability to interpret data and make data-driven recommendations
Strong communication, leadership, and project management skills
Strong problems solving skills

Nice To Haves

Experience in financial services or other highly regulated industry preferred
Experience working with and/or managing agency relationships
Experience with understanding of database and direct marketing principles, including customer segmentation, test/learn strategies and channel design

Responsibilities

Leads cross-functional teams in the execution of integrated marketing campaigns
Acts as a liaison with internal and external partners to provide input and recommendations on marketing campaigns and channels to achieve business objectives
Develops marketing strategies and plans
Manages the review and approval process of all direct marketing campaigns
Leads the quality control process, ensuring that direct marketing creative meets business objectives, test design is followed, and all variable components for printed materials are accurate
Leads and directs internal teams and agencies to ensure flawless execution of direct marketing campaigns
Manages the budget and provides recommendations to be more cost efficient
Suggests, recommends, and implements improvements
Mentors and coaches junior team members, providing training and guidance