Direct Marketing Manager

Uline • Pleasant Prairie, WI

6d • Onsite

About The Position

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are you a data-driven marketing leader looking to shape how millions of customers engage with a B2B industry leader? As Direct Marketing Manager, you’ll own strategy, execution and optimization for Uline’s Direct Marketing initiatives. Translate data into actionable insights that influence how we connect with customers to drive success across for our growing North American company. Careers Packed with Potential. Backed by 45+ years of success, Uline offers opportunities to grow your career with stability you can count on.

Requirements

• Bachelor’s degree. Major in Marketing, Advertising, Business or related field preferred.
• 5+ years of experience in Direct Marketing or Database Marketing.
• Experience in B2B is a plus.
• Proficient in Microsoft Office and analytical software, including SAS.

Responsibilities

• Lead customer and prospect marketing programs that drive acquisition, retention and growth.
• Manage and develop a team of Marketing Associates, guiding high-volume campaign execution, including targeting, segmentation, approvals and performance tracking.
• Own customer file performance and segmentation strategy, translating data into actionable marketing insights.
• Partner with the Creative, Merchandising, Purchasing, eCommerce and Sales teams to align campaigns with brand guidelines and business priorities.
• Translate campaign performance and customer behavior into opportunities to improve targeting, engagement and ROI.

Benefits

• Complete health insurance coverage
• 401(k) with 6% employer match that starts day one!
• Multiple bonus programs.
• Paid holidays and generous paid time off.
• Tuition Assistance Program that covers professional continuing education.
• On-site café and first-class fitness center with complimentary personal trainers.
• Over four miles of beautifully maintained walking trails.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level