Dir Marketing

Kinecta Federal Credit Union•El Segundo, CA

6h•$142,000 - $178,000•Hybrid

About The Position

Assumes leadership responsibilities, oversight and execution of corporate and product marketing, and growth strategies for Kinecta Federal Credit Union and its subsidiaries. This position develops, manages, and executes strategic product, member, and prospective member growth campaigns to drive revenue for the direct and in-direct member channels. The position requires advanced product knowledge and data management experience and will utilize this knowhow to support effective marketing campaigns leveraging multiple integrated media types including but not limited to direct response, online and mobile banking, digital, print, out-of-home, direct mail, email, TV, radio, and sponsorships.

Requirements

10+ years hands on knowledge of financial services industry (e.g. credit union, banking, lending, wealth, insurance).
10+ years managing effective growth campaigns for financial services companies.
5+ years’ hands-on experience managing and building high-performing marketing teams.
Knowledge of advertising mediums including but not limited to digital, broadcast, print, collateral, web, online, social, and direct response.
Knowledge of bank and/or credit union products and services related to business and market segments.
Familiarity with developing marketing campaigns utilizing predictive analytics and personas.
Ability to provide effective leadership and guidance to staff.
Strategic thinker and innovative, proactive collaborator.
Strong communication, copywriting, and presentation skills.
Understanding of website development and management.
Excellent organizational, project, and time management skills.
The ability to interface with all levels of employees including staff, management, and executives.
Ability to work cooperatively, self-sufficiently, and as a self-starter.
BA/BSA in business, advertising, marketing, public relations, or related experience required
Minimum of 5 years management experience
Minimum of 10 years marketing experience in financial institution or similarly regulated large organization
Must have strong organizational, management, analytical and problem-solving skills
One year of relevant professional-level work experience may be substituted for one year of required education.

Nice To Haves

Master’s degree preferred

Responsibilities

Understands the organizational objectives and creates marketing strategies to achieve goals. Works closely with Chief Operations Officer, Business Unit Leadership, Strategy, Business Intelligence, IT, Digital Banking, and the entire Marketing team in the development, execution, and implementation of strategic growth marketing campaigns.
Serves as program owner for all marketing campaigns (Retail and Business).Develops and executes strategic marketing plans for all share products. Establishes annual goals and objectives for each product, maintains management reports and analysis related to the execution of those strategies.
Manages all product marketing and technology activities that support member growth, retention, and a positive member experience.
Recognizes impact the website has on the attainment of departmental and credit union goals advocating for innovation and development.
Creates/manages marketing dashboard and KPI reporting.
Manages direct reports and supports their ongoing professional development, including training.
Provides creative and brainstorming activities for and with the team to broaden exposure and engagement.
Manages production of high-quality communications across all channels to support the brand, meet deadlines and control costs.
Ensures materials produced are in compliance with Kinecta and its subsidiaries’ branding guidelines, graphic standards, writing style and regulatory requirements.
Delivers approved plans within allocated budget.
Develops return on marketing investment and recommendations for program changes.
Monitors and reports overall Marketing KPIs and NTO projects to Vice President, Marketing on a regular basis.
Maintains an on-going understanding of credit union operations.
Directs vendors and agencies as required to attain quality and cost objectives, meeting goals and performance requirements.
Interacts with product owners (i.e. retail/auto loans/credit cards/mortgages) to plan marketing initiatives and gather feedback.
Utilizes members and market research to identify opportunities for product or service positioning and develops recommendations.
Prepares the annual departmental business plan and budget in partnership with Vice President, Marketing. Tracks and reports budget performance.
Participates in community related activities to promote the credit union.
Regularly monitors and analyzes industry news and market conditions as they relate to products and services.
Performs other duties including special projects as assigned.