Digital Tools Marketing Manager

Emerson•Boulder, CO

1d•$87,100 - $124,400•Onsite

About The Position

At Emerson, we are looking for a Digital Tools Marketing Manager in our Boulder, CO office to lead the customer experience strategy, development, and optimization of digital platforms for Micro Motion Coriolis flowmeters. This role combines creativity, technology, and collaboration to deliver tools that make it easier for our customers to evaluate solutions for their applications. In this role, you’ll guide the development, promotion, and optimization of our web-based sizing and selection tools, shape how our products are tiered and positioned online, help integrate new AI-driven technologies, manage license key processes, and ensure our digital platforms are engaging, accessible, and effective. You will also help define how our organization works differently as AI becomes part of how customers and colleagues make decisions. We welcome candidates from all backgrounds who bring curiosity, problem-solving skills, and a willingness to learn. If you enjoy working across teams and making technology more approachable for others, this could be the role for you.

Requirements

Bachelor's Degree
Minimum 3 years of experience in digital marketing, product marketing, digital product management, or customer-facing digital tool ownership.
Experience defining product positioning, information architecture, or customer-facing digital experiences for a technical product portfolio.
Strong communication and project management skills, with the ability to influence and collaborate across all levels of leadership, translate feedback into actionable plans, and drive successful results.
Ability to travel approximately 20%.
Legal authorization to work in the United States is required. Sponsorship will not be provided for this position.
Authorized to work in the United States without sponsorship now and in the future. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Nice To Haves

Bachelor's Degree in Engineering, Marketing, Digital Media, Business, or related field
Experience with web design tools such as WordPress, Webflow, or Adobe Experience Manager, and basic knowledge of HTML/CSS.
Familiarity with AI platforms such as OpenAI, Google AI, or Microsoft Copilot and their application in user experience or guided selection.
Understanding of software license management practices or platforms.
Exposure to project or PMO workflows and internal tools that support them.
Experience developing or governing structured messaging, content architecture, or content used across web and AI applications.

Responsibilities

Own the roadmap for customer-facing digital tools, including sizing and selection platforms, configurators, and portals.
Use customer insights and performance data to prioritize enhancements that improve usability, adoption, and business impact.
Partner with product, engineering, web, and design teams to deliver an intuitive and effective digital customer experience.
Develop go-to-market plans, training, and communications to drive adoption of digital tools.
Define how products are positioned and presented online, helping customers identify the best solution for their application.
Optimize digital experiences and selection journeys to increase engagement and reduce complexity.
Evaluate and implement AI-enabled capabilities that improve product selection, customer support, and decision-making.
Help shape how AI is integrated into customer-facing experiences and internal workflows.
Own the structured product content that powers digital experiences and AI-driven applications.
Ensure content, software licensing, and platform governance processes are accurate, compliant, and scalable.